Search engine marketing guide for beginners and up...

February 25, 2009 Obama Speech to Congress Relevant to SES New York Delegates President Barack Obama’s speech to Congress on last night contained a number of revevant messages to the delegates planning to attend SES New York next month. For example, President Obama said, “We have lived through an era where too often, short-term gains were prized over long-term prosperty.” And the search engine marketing industry has lived through years when it was easier to launch pay-per-click campaigns than it was to launch search engine optimization programs. In fact, Fredrick Marckini, the chief global search officer of Isobar, made this point during his keynote ... Read Full Story

SEO Sydney Blog has reviewed the SEO jobs offers in Sydney in the last couple of weeks and we have selected the most interesting ones: SEO Expert / Web Developer: In-House role for an innovative online finance company. The position will fit someone who has web development experience and large range of skills in online marketing (SEO, SEM, Email Marketing). Salary $50,000 to $75,000 - Apply for the SEO Expert position Search Manager Role Agency role for a SEO guru, working with well known websites. Technical skills not required but preferable and a proven track of records with SEO and SEM . Apply for ... Read Full Story

The results of the Australia & New Zealand SEO SEM Salary Survey are finally here and the findings are quite interesting. SEO Sydney Blog started the survey in February 2008 with the goal of understanding a little bit better the SEO SEM industry in Australia and New Zealand and the objective has been achieved. From February 2008 until the end of March 2008, 65 qualified SEO/SEM professionals have responded including 84.6% of individuals working in Australia or New Zealand. Before moving on to the analysis of the results, I would like to thanks everyone for their support and for their time in taking the ... Read Full Story

The Search Engine Marketing Professional Organization (SEMPO) has put up its first salary survey of in-house search engine marketing professionals. The survey is open to all in-house SEM professionals, SEMPO members as well as non-members. Respondents may be working on organic and/or paid-search, and they will remain anonymous when taking the survey. “We want to engage as many in-house professionals as possible in the survey in order to get the most complete picture we can of the compensation landscape in the rapidly growing SEM field,” says Duane Forrester, co-chair of SEMPO’s In-House SEM Committee. SEMPO is running the survey through October and possibly will ... Read Full Story

Pay Per Click marketing, often called Search Engine Marketing, is slowly becoming one of the most sought after forms of advertising for car dealers.  It is less expensive and often more effective than conventional marketing through radio, television, or newspapers, and has the convenience of an easily adjustable budget. The problem with many of the offerings out there is that the products being pushed by companies are not maximized for the dealers’ benefit.  While SEM should always be secondary to SEO (which has a much higher and more sustainable return on investment) it is still an important part for many marketing plans.  As such, ... Read Full Story