From adverlab.blogspot.com
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Second Life
Second Life is a 3-D virtual world entirely built and owned by its residents. Since opening to the public in 2003, it has grown explosively and today is inhabited by nearly 100,000 people from around the globe.
Furries need not apply
In what seems like ages ago, in June 2006, Harvard Business Review made a huge splash by running a piece on avatar-based marketing (there was even an in-world panel): "The avatar, though, arguably represents a distinctly different “shadow” consumer, one able to influence its creator’s purchase of real-world products and conceivably make its own real-world purchases in the virtual world. At the least, it may offer...
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