Shiro Nakamura

The big surprise Nissan had been hinting at for the past couple of weeks was revealed today during the first press day of the 27th Sao Paulo International Motor Show in the form of its new Extrem concept study. The Extrem is the first concept car from Nissan designed specifically for and produced in Brazil to underscore the company's commitment to the country where it recorded a significant sales growth claiming almost two per cent of the market in 2011, doubling its 2010 deliveries, and aims...Read Full Story

Nissan is making promises for some "real drama" at the upcoming 27th Sao Paulo International Motor Show that takes place in Brazil from October 24 to November 4, where it will host the world premiere of a new, and as-of-yet, unnamed concept model. The Japanese automaker says that the "high-character concept will introduce a unique new genre to the automotive world" adding that it has not only been crafted specifically for the Sao Paulo show, but it was also made with the cooperation of...Read Full Story

The Japanese based automaker Nissan has recently announced a new concept car which will be officially presented to the public in a world premiere at the Sao Paulo Motor Show. According to the car manufacturer, the all-new Nissan Concept, which was recently announced for the Sao Paulo Motor Show, has been styled by the Nissan Design America. The company says that the new Nissan Concept has been created especially for the Brazilian auto market which means that we will definitely see a...Read Full Story

Back in November 2008, I wrote a post about Nissan's new Cube, a car that I really do like. However, it seems that it's too "Japanese" for the taste of Europeans. Only 686 Cubes have been sold during 2010 in UK, far below the target of 2000 units/year. This year, during the first nine months, 251 have been sold. In the Netherlands, sales so far this year are a dismal 107 units. The current generation is the third one and in Japan the model has sold over 1 million units since its introduction...Read Full Story

Following the official press release, I have summarised below the most interesting bits: While not intended as a preview of any upcoming production model, Ellure confirms Nissan's intention to be a strong player in the sedan segment for many years to come," explains Shiro Nakamura, senior vice president and chief creative officer, Nissan Motor Co., Ltd."Aerodynamics has become a critical element of design for all vehicles today, not just hybrids or EVs. We've used Ellure to explore subtle...Read Full Story