Nike’s ad was very successful
1986, a promotional advertising Nike Air shoe is a real breakthrough film in the Nike ad with a new idea, not by blindly promoting products technical performance and advantages of the usual way, but by the representatives and well-known symbol of hippies playing the famous Beatles song “Revolution”, in the rebel plans new rhythm, melody, a group of Americans who wear Nike products are intoxicated to carry out fitness training, the ad accurately meet a newly emerging fitness wind of change and the era fashion, to feel fresh and new. Nike has been using the original journal as the main advertising media players to deliver competitive products, but since then, mainly Nike TV ad as the “spokesman”, the move makes the Nike commercial can adapt their products new market development.
Nike’s ad was very successful political reform, first manifested in the company’s rapid growth in market share: more than Reebok sports shoes market in the United States a new overlord. Nike’s long-term rivals like Nike, Reebok have to emphasize communication style rather than as product features, while Reebok switch to the company as an advertising agency Chiat Day, who had been a burst of mid-80s Nike’s agents, in order to revive the former glory. However, the style of Nike products and benefits have been accounted for in the minds of consumers unshakable position. Reform earned advertising market and consumers, but more important is Nike in the transformation, gradually mastered the art of advertising communication, forming its own unique advertising ideas and strategies – must make efforts to communicate, rather than sales demand. This strategy and the majority of U.S. companies advertising strategy is fundamentally different, but it is the unique strategies and practices to make Nike the breeze in the continued success in the market, rapid growth.
This strategy and the majority of U.S. companies advertising strategy is fundamentally different, but it is the unique strategies and practices to make Nike the breeze in the continued success in the market, rapid growth.
Advertising is available on the women’s favorite lifestyle magazine. Unlike the ad text is a sports marketing business demands, more like a female heart confession, advertising reflects the true character of Nike ads: communication, rather than stimulating. Use by such methods, namely the use of people’s intense desire for success, Nike has also created its own kind of personality and attitude. Through clever use of a very simple ad punch line, it succeeded in an attitude toward life into the commodities they sold.
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