A community portal about Six Sigma with blogs, videos, and photos. According to Wikipedia.org: The introduction to this article provides insufficient context for those unfamiliar with the subject matter. improve the introduction layout...
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A community portal about Six Sigma with blogs, videos, and photos. According to Wikipedia.org: The introduction to this article provides insufficient context for those unfamiliar with the subject matter. improve the introduction layout standards talk page
Processes lend themselves to measurement. If you treat your marketing as a process, then you should be able to measure your marketing. The define stage answers the question: What is important? The measure stage will answer that question by asking: How are we doing?
I stated in a previous post that the purpose of the Measure stage was to q uantify process performance and deliverable was to determine baseline process performance. Without these facts, you will be very ineffective in improving... Read Full Story
Six Sigma or Lean practitioners would view what I say about DMAIC as hardly revolutionary. Marketers may view it as just a way for a Black Belt to find a way to maneuver themselves into some of their market share. I happen to be more of a marketing guy, than a Lean or Six Sigma technician. But I believe that Marketing should be a process and when viewed that way, many of the principles and tools of Lean and Six Sigma start making a lot of sense.
Marketing people view their role as a series... Read Full Story
If you search Google, there are 88,800 thousand images for the marketing funnel and 38,100 for the marketing hourglass depicted. All having a little different twist going from the Duct Tape Marketing Know, Like and Trust to the Awareness, Consider, Prefer and more. All of them depicting a systematic way to go from initial contact to buy and many of them adding the referral and repeat stages. I believe a systematic way to manage your marketing should not be an option but a fundamental of... Read Full Story
The best way to make sure that your Six Sigma project is as effective as can be is to include anyone who has a vested interest in the project in the Six Sigma process. This should include, but doesn’t have to be limited to, the senior management of the company, the employees, the customers, and independent contractors that are working for you, your vendors and even your customers. The more people who are involved in the process, the more likely it is that the project will be successful... Read Full Story
I have been intrigued by the Xerox Design for Lean Six Sigma methodology. In my search for more information about the subject, I ran across this book that I would like to share with you, Lessons Learned from an Unconventional Design for Lean Six Sigma Deployment
(Amazon Link). It is an easy read without out laboring in methodology. The book was focused on how the process was established and implemented. I thought the Amazon comments were an accurate portrayal of the book.
An excerpt from... Read Full Story
Lean Six Sigma is a major Xerox initiative for driving new levels of business performance, product offerings, and results bas ed on the customer-centered, industry-recognized methodologies. Jeffrey M. Koff, the Director of Lean Six Sigma Learning and Corporate Lean Six Sigma Operations for Xerox Corporation was a guest on the Business901 podcast. Our podcast centered on the use of Design for Lean Six Sigma strategies, and related product delivery improvement initiatives.
There is not a lot... Read Full Story
THE SIX SIGMA BLACK BELTS ARE BACK
Here's one more reason why the world may face a jobless recovery: Six Sigma. In an attempt to boost earnings without putting more people on the payroll, companies are embracing the controversial data-driven system that aims to radically reduce production defects and improve processes in everything from marketing to manufacturing. Companies as varied as drug giant Merck, British confectioner Cadbury, and doughnut maker Dunkin' Brands are increasingly... Read Full Story
Boost Financial Results Gain Better Quality Cut Process Defects Combining Lean and Six Sigma serves to improve processes, eliminate defects, reduce cycle times and accelerate processes. To achieve a competitive position in today's turbulent economy, companies in all walks of life are pursuing a variety of different business improvement initiatives. Request Free! Read Full Story
Boost Financial Results Gain Better Quality Cut Process Defects Combining Lean and Six Sigma serves to improve processes, eliminate defects, reduce cycle times and accelerate processes. To achieve a competitive position in today's turbulent economy, companies in all walks of life are pursuing a variety of different business improvement initiatives. Request Free! Read Full Story
“Eighty-five percent of the reasons for failure to meet customer expectations are related to deficiencies in systems and process rather than the employee. The role of management is to change the process rather than badgering individuals to do better” – Dr. Deming Several process improvement methodologies like Six Sigma , Total Quality Management (TQM), Quality Circles, Taguchi, Statistical process control, etc. are being successfully implemented in the manufacturing industries sector. It was... Read Full Story
