Advice is shared for creating and promoting your small business website, printed marketing materials, and other creative methods for promoting a small business. Tips and tricks for do-it-yourself and low cost methods are featured.
A custom blogger template was created for Commercial Door and Access, Inc. of Palm Bay Florida, and this addition to their main website was launched earlier today. The advantage of custom matching graphics for the header and footer, plus similar navigation, is integration of the blog with the main site for a familiar look. The above snapshot is smaller than actual size and shows the first post at Commercial Door and Access who provide sales and installation of commercial doors and hardware... Read Full Story
After making a custom template to integrate a client's blog to match their main website it was time to do mine. The new look of the Small Business Resource Center Blog includes a matching top banner, overall color scheme, and similar footer. Blogs require slightly different coding techniques, and using a template makes an exact match impractical. Here's a screen shot smaller than actual size of the client's new blog created for Conquer Realty, Inc. in Kissimmee, Florida . Visitors may be... Read Full Story
Corporate Video Production & Law Firm Marketing "...,the synapse between what One can imagine and what they deliver; You just convey that mental image and they capture it in video " ....S.M.Z. Intelligent Video Solutions is at the crossroads of Marketing, Technology and Communications. Because of our background in the marketing and professional services industries, we ensure that you effectively articulate your business goals. We specialize in creating videos that are dynamic... Read Full Story
Business cards have been around for as long as anyone can remember. They are used to display a persons name, job title and contact details and are a small piece of card that a person can give to the people they meet in the hope that they will contact them in the future. Gone are the days of business cards being just business cards however.
Business Cards Back In The Day
Business cards back in the day were used by people who either owned a business or employees of a particular business... Read Full Story
Starting a business is a BIG thing, I'm pretty sure many self-employed entrepreneur will tell you that. The heart pounding, risk taking decisions......the gamble, the losses, the rewards.......ahhhh yes, the rewards......nothing beats the sinfully sweet taste of success *oh and PLUS you don't have to work like a D-O-G for anyone* I must say that in this modern, technology based age, one's business should have a multi-faceted look to it. This includes having a personalized webpage to reach out... Read Full Story
Quality photographs for print or online are often a frustration for small business owners. A photo that looks great on an illuminated computer screen may not be suitable for print materials. Let's compare a photo business card design for print as one example with advice comparing dots per inch (dpi) and pixels per inch (ppi). Standard US card widths are 3 inches. The preferred camera resolution is 300 dpi for print. At 72 dpi a photo will look great in a website design, but cannot be used for... Read Full Story
Do you have a website that you would like to improve? Are you creating a new website for your business? Likely you will be looking for an outside specialist to assist you with this endeavor. How will you evaluate the various service providers? How can you make sure you get the most for your money? These are the questions we will answer in this article. Evaluating Web Service Providers There is no shortage of web service providers from which to choose. The skill and professionalism of these... Read Full Story
The Internet has disrupted the status quo for many businesses. From retail stores to newspapers, businesses are facing a changed playing field. For example, geographical location is less of a boundary. Consumers now have access to more information regarding your products. They can easily compare your offerings and prices against your competitors. These changes can be a disaster or an opportunity depending on how you react as a business. I recently have been shopping for a vehicle. I have... Read Full Story
Here is an excerpt from a published article I wrote to help small business owners understand the strategy for printed marketing materials and your corporate image. Understanding the purpose of your printed materials is the basis of my print strategy advice. The viewer's reaction to your corporate image in print is like having a silent salesperson 24/7. Marketing materials are not intended to close orders. They should stimulate interest based on a professional image. Don't overdo it or your... Read Full Story
It is interesting the types of details you can find out with search engines. Search engines can do so much more than simply help you find the website you are looking for. For example, I am located in Odessa, TX. What can we learn about Odessa, TX that might be of interest to a business? Here is some data from the search engines. The most popular search term that included "odessa texas" was "ford odessa texas" with an average monthly volume of 21,581 searches. After living here for 4+ years... Read Full Story
