Small Business Strategies

What Darwin would say about... Entrepreneurship in Tough Times? Charles Darwin was noted to say “ It is not the strongest of species that survive, nor the most intelligent, but the ones most responsive to change ” and the same can be said about business. It’s not the company with the best in customer service, or even the best idea or the most advanced product that will survive. It’s the most adaptable to the market and the most visible.   That’s why companies with BIG advertising budgets tend to have the strongest brands.   For the solo-preneur and would-be entrepreneurs the question of adaptability ... Read Full Story

  The technology and communications revolution! So what types of businesses are booming in a recession and where are companies focusing their resources? Certainly in the UK the Government is ploughing millions of pounds in to training to save the economy and Obama’s $825 billion plan to jump-start the economy and create or save up to 4 million jobs with an additional $102 billion going to help victims of the recession with unemployment insurance, health care, food stamps and job training. (USA Today 15/1/09)   Tina's Training This backs up my view that with output falling and some firms having to lay-off or go ... Read Full Story

Are you Losing Customers to your Competition? Why are you working so hard to generate prospects, leads, and sales, while totally ignoring the wonder of internet automation? If you understood the sales conversion process, you know that you need to filter out buyers from lookers. The internet can really help you perform this process. As experienced internet consultants and marketers, we have mapped out a simple strategy to generate internet sales leads without spending a lot of money or having high tech skills. Generate Online Sales Leads Cheaply You can create your own good internet sales leads with your own inexpensive online network and ... Read Full Story

Do You Deal With A Fluctuationg or Seasonal Income That Varies From Month To Month? Many people, like salesmen or contract workers, are used to dealing with a fluctuating income. Others, because of these rough financial times, are only beginning to have to manage their finances without knowing how much money they will make over the next several months. Of course, it is much easier to plan when you can predict how much money you will make next week, next month, or next year. But many people who are used to dealing with fluctuating incomes have some great tips! The advice that your parents ... Read Full Story

Why should you vamp up your business during a recession? The easy answer - because your competition is slowing down and cutting back. It will cost you less money to take a piece of their market share. Look at it this way.... If your competition spends 100K on advertising and 50K expanding or improving their services when the economy is good to compete you will need to spend the same, to take a piece of their market share you'll need to spend more. If your competition has cut back to 25K on advertising and $0.00 on expanding or improving their services then it will ... Read Full Story