Number One Mistake on Twitter Not Setting Up A Good Profile. Make sure you put a good photo on your profile. It is OK for a new member to leave it a few days to get a photo up, but it really is quite simple and will encourage people to follow you. I know that I check out a pictre before I want to engage in conversation with soemone. Leaving the Twitter defalt picture just doesn't look good. Some people use an avatar and want to take on a charactor which is OK, but not really personal. Peple like to talk to other people ...
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It's a tough time to be a 'social media guru'. Despite the rise of social media in general, there's a lot of skepticism when it comes to high-paid consultants who claim to have mastered it. From where I sit, that skepticism only seems to grow by the day. That skepticism is reflected well in an amusing NSFW animation called 'The Social Media Guru', which has racked up over 100,000 views on YouTube since being posted at the end of September. It portrays a 'social media guru' as a snake oil salesman who claims to be more skilled than he is and who preys on ...
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People ask me "What do you do"? My response is " I am a social media strategist" . Then I get a blank stare and the proverbial question of " what is that"? I have also noticed other people titled as a " social media strategist " and yet their profile and background do not show any experience, training or knowledge of strategic development. Given what has been asked I have decided to define this ambiguous titled called " strategist " . Wikipedia defines a strategist as a person skilled in designing and planning action and policy to achieve a major or overall aim. ...
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No one really likes making mistakes. We all make mistakes and most people learn from their mistakes. The value of social media is you can learn from other people's mistakes. You can also simply copy current practices and make the same mistakes others are making. In the old days mistakes could be fairly contained to a few people unless of course your mistake hit the headline news. Today mistakes, whether personal and corporate, are transparent for the world to see. Social technology can not only propagate mistakes to a large audience quickly it can also create unintended consequences. What Are Unintended Consequences? Lets say ...
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The internet and social technology has turned the publishing industry upside down and inside out. We've seen 24 of the top 25 newspapers go out of business. Magazine subscription rates are down and the leaders within the industry are struggling to find a strategy to stay alive. The Wall Street Journal is forging a war against the internet. Rupert Murdock wants to block its content from Google and has taken a stand with its readers by charging a subscription for the paper. No more free in the Murdock world. Other publications are trying to combine free with subscriptions and advertisements. However even that model ...
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