I've been thinking about the " functions " of social media.
The concept of a function is a mathematical term which expresses the intuitive idea that one quantity (the argument of the function, also known as the input) completely determines another quantity (the value, or output).
There are many ways to represent or visualize functions: a function may be described by a description of its properties. Sometimes, a function is described through its relationship to other functions.
The... Read Full Story
Politicians speak positions on issues based on what is expedient to them at any moment in time.
Just recently we heard President Obama address the nation regarding his position on troop deployment in Afghanistan. His position was "no more free lunch" and he will send 30,000+ re-enforcement troops to Afghanistan. He then added that we will also set a deadline to pull all our troops out by June of 2011. He also left a little wiggle room for possibly changing his decision in 2011.
The... Read Full Story
Tug have released a new whitepaper about Social Media Optimisation and Search Engine Optimisation, in this whitepaper we talk about how you can use Social Media to assist your SEO Campaign. See below for a small quote from the whitepaper:
“The majority of social media websites will allow you to post links to a website, be this your website or a related website; this could be done using profiles, videos, pictures, blogs and more. It’s also worth noting that once a user has interacted with... Read Full Story
You might remember that, awhile back, I applied to get on the Specialized Trail Crew. I guess Specialized already picked the crew, and now they are trying to figure out how to evolve the Trail Crew for its next incarnation. I have some ideas, some of which might seem bare-knuckled. Check ‘em out.
1. I know this might seem like blasphemy since the chance to ride a $6,000-plus wonder bike was part of the draw. But I think Specialized should equip the Trail Crew with more “everyday rider... Read Full Story
The old line media is struggling with all things digital. Free content surrounds them, declines in advertising revenue and amateur journalist stealing readers from the professional journalist employed by the big media.
Debates about free vs. paid content are everywhere. Rupert Murdock is trying to block WSJ content from Google. All the major media players are trying to make their content "social". It seems as though everyone is running around trying to adjust old models to marry new... Read Full Story
Last night I had my first real experience of social media breaking an international news story.
News of the unexpected death of Michael Jackson reached me while I was working online and having a conversation on Twitter about what type of dog @ellaannounce should buy (general consensus seemed to be cocker spaniel).
I caught sight of a follower over in the US tweeting a news report of MJ’s admission to hospital. From then on Twitter lit up with speculation, denials, and snippets of... Read Full Story
It is happening. Everywhere you turn, online and off-line, everyone is discussing or publishing stories about social media. The level of attention is akin to a loud noise created by a stampede. You can hear it in the distance but you can't tell how big it really is.
A stampede implies a mass impulse among a crowd of people in which the herd (or crowd) collectively begins running with no clear direction or purpose. Stampedes are believed to originate from biological responses in the brains... Read Full Story
Sometimes we wonder why people don't understand what we are saying. Lots of time people wonder what are we saying. In these instances their is a gap in understanding who is communicating what and why to whom.
Understanding comes from knowledge. When we talk to people who have specific knowledge about something that we don't have sometimes it is difficult to put the conversation into context. It doesn't work .
The Mind Frame of Business
Ever had someone view a problem differently... Read Full Story
Traditional media attempts to control messages so they can influence an audience to believe their bias. We see it in politics, marketing, research and even in conversations.
One way the "media" controls the message is by hand-selecting which polls get reported. Polls are used to determine the sentiment of a the market relative to specific topics that are in the news, relevant to your company and anything that influences an objective.
As someone who has a background in statistics I can... Read Full Story
It's a tough time to be a 'social media guru'. Despite the rise of social media in general, there's a lot of skepticism when it comes to high-paid consultants who claim to have mastered it. From where I sit, that skepticism only seems to grow by the day.
That skepticism is reflected well in an amusing NSFW animation called 'The Social Media Guru', which has racked up over 100,000 views on YouTube since being posted at the end of September. It portrays a 'social media guru' as a snake oil... Read Full Story
