Social Media Optimization (SMO)

Social media optimization is a marketing approach utilized to increase the visibility of your site by leveraging the power of social media and online communities. Photo credit: Fred Cavazza mashed up by Robin Good Social media optimization is a term originally introduced by Rohit Bhargava back in 2006. Rohit writes: " For years now , Search Engine Optimization (SEO) for websites has been honed into a fine art with entire companies devoting considerable effort to defining best practices and touting the value of SEO for raising a site's performance on organic search listings. While I believe in the power of SEO , there is ... Read Full Story

Are we connected or socially disconnected… I personally believe that technology has reduced our social capital—the relationships that bind people together and create a sense of community. Consequences include decreased civility, loss of behavioural boundaries and increased crime. We must find ways to deal with our profound loss of social connectedness. Even though technological advances have contributed significantly to the problem of isolation, the emphasis on individualism in today’s society has compounded it. Pappano believes that often we may want to connect with others and to have deep and meaningful relationships, but we want it on our own terms. ... Read Full Story

  [ Didier Grossemy Founder and CEO of X2 WORLD.] Didie r Grossemy says; Are you talking to mum?    Didier Grossemy says. Some of the major brands have educated children to their products from the very young age, and I don’t think I need to give you any examples of those brands. They know very well that parents will have no choice but to comply with their wants and later the same children becoming parents will do exactly the same. Yeah! Very smart and we all fall for it. Today the digital age is not any longer just driven from children looking at ... Read Full Story

Social Media is the new face of the World Wide Web. Just like the Internet revolutionized information sharing ten decades ago, social media is all set to change the way people share information in the present time. If you have to be successful on the web, then you need to have a solid presence on social media networks. In fact, even search engines like Microsoft Bing and Google have acknowledged the power of social media and decided to include updates from popular social media websites like Facebook and Twitter in their search results. This means that optimizing your business for social media is not ... Read Full Story

By Binary Head at 12 June, 2009, 5:21 am We already know that StumbleUpon is popular webpages aggregator, where people find popular web content and rate them, if found useful. After twitter gaining popularity, many url shortening services have emerged. Tiny url was one of the popular url shortening service till Twitter crowns Bit.ly as the king of short links . StumbleUpon have now launched Su.pr , another url shortening service. It may not be just another url shortening service rather it might be a trend management, analytics and metrics based service. Millions of people share links to via email, on Twitter, on Facebook, ... Read Full Story