Social Media Optimization (SMO)

Social media optimization is a marketing approach utilized to increase the visibility of your site by leveraging the power of social media and online communities. Photo credit: Fred Cavazza mashed up by Robin Good Social media optimization is a term originally introduced by Rohit Bhargava back in 2006. Rohit writes: " For years now , Search Engine Optimization (SEO) for websites has been honed into a fine art with entire companies devoting considerable effort to defining... Read Full Story

Are we connected or socially disconnected… I personally believe that technology has reduced our social capital—the relationships that bind people together and create a sense of community. Consequences include decreased civility, loss of behavioural boundaries and increased crime. We must find ways to deal with our profound loss of social connectedness. Even though technological advances have contributed significantly to the problem of isolation, the emphasis on... Read Full Story

  [ Didier Grossemy Founder and CEO of X2 WORLD.] Didie r Grossemy says; Are you talking to mum?    Didier Grossemy says. Some of the major brands have educated children to their products from the very young age, and I don’t think I need to give you any examples of those brands. They know very well that parents will have no choice but to comply with their wants and later the same children becoming parents will do exactly the same. Yeah! Very smart and we all fall for it. Today the digital... Read Full Story

By Binary Head at 12 June, 2009, 5:21 am We already know that StumbleUpon is popular webpages aggregator, where people find popular web content and rate them, if found useful. After twitter gaining popularity, many url shortening services have emerged. Tiny url was one of the popular url shortening service till Twitter crowns Bit.ly as the king of short links . StumbleUpon have now launched Su.pr , another url shortening service. It may not be just another url shortening service... Read Full Story

Jure Cuhalev » Blog Archive » On Leaving Zemanta is a post from: MarshalSandler.com Image by dominiekth via Flickr I could wish Jure Good Luck-but Luck is when Preparation Meets Opportunity-Jure  Is Prepared Jure Cuhalev » Blog Archive » On Leaving Zemanta . GHTime Code(s): 76be6   cc5c5   987de   d65b5   77e20   number of view: 14 Retweet this post Related Posts RevenBlog » Blog Archive » Copywriter Safari My Friend Jason in On Another Adventure ! Copywriter Safari... Read Full Story

Jason Falls wrote a powerful piece about the 'bottom line' approach that a client obviously wants to have using social media or any other marketing effort. In a nutshell, he argues that: "In the world of business, all that talk will get you exactly nowhere. Conversations do not ring the cash register. Engagement does not sell more product." While his statements are absolutely valid we need to be sure that we don't throw out what drives social media in our pursuit of revenue. Can you make... Read Full Story

Fans of bit.ly , DiggBar , ow.ly , or any of the gazillion URL shorteners out there will object. They will ask, “What makes su.pr so special?” StumbleUpon has done a great job at putting together the best features that are available on some shorteners and added a few things that that are less common or completely unique.  The only thing they haven’t done yet is properly publicize this amazing package of a URL shortener. You probably know these things… It shortens URLs as small or... Read Full Story

If you think the word 'branding' is a bad word, especially with respect to ROI for social media, then it might be time to do some more research.  I've had several conversations with marketing managers in the last few months who only focus on one specific thing, that being the bottom line of a marketing 'campaign.' Many won't allow the notion of branding into their strategy mainly due to "the economy" and "who can measure a brand anyway?" This type of thinking is archaic, especially with... Read Full Story

LeadZoomer asked: Social media optimization (SMO) is the next level online marketing tool. In order to let the world know about the products and services of your company, social media optimization is increasingly being used these days. The term, social media optimization, refers to an online marketing tool and platform that can be used for sharing information in the form of texts, images, audio and video. Social Media Optimization has become the buzzword in the online marketing arena because... Read Full Story

E-Mail: saketsinha07@gmail.com ,   saket_sinha2000@yahoo.co.in Mobile No: +91 9370898946 Seeking a lead assignment of SMO & SEO with leading Internet Marketing Organization. PROFESSIONAL OVERVIEW Over 1.5 years of relevant professional experience in the SEO and SMO industry as a Associate and Project Manager with high-efficiency, productivity and good communications skills. I am currently working with RankUno Interactive Technologies Pvt. Ltd, Pune as a Project Manager, handling a team... Read Full Story