Sonia Rykiel

Sonia Rykiel and H&M rained 2,000 black velvet cushions and striped women's underpants on guests attending Tuesday one of the biggest and most extravagant parties held on the Paris circuit in recent years. A giant if smaller than real-size Eiffel Tower, a ferris wheel, a merry-go-round, buckets of champagne and a host of mouth-watering gourmet delights were laid on inside a Paris exhibition hall for the launch of a collection from the iconic Parisian designer for the Swedish low-budget fashion group. An Alice-in-Wonderland scene of giant cardboard trees festooned with huge multicoloured balloons, big rubbery inflated dogs and fake clouds of fog greeted the ... Read Full Story

PARIS (AFP) -- Sonia Rykiel and H&M rained 2,000 black velvet cushions and striped women's underpants on guests attending Tuesday one of the biggest and most extravagant parties held on the Paris circuit in recent years. A giant if smaller than real-size Eiffel Tower, a ferris wheel, a merry-go-round, buckets of champagne and a host of mouth-watering gourmet delights were laid on inside a Paris exhibition hall for the launch of a collection from the iconic Parisian designer for the Swedish low-budget fashion group. An Alice-in-Wonderland scene of giant cardboard trees festooned with huge multicoloured balloons, big rubbery inflated dogs and fake clouds of ... Read Full Story

French fashion extraordinaire Sonia Rykiel ’s highly anticipated lingerie collaboration with H&M debuts in stores this week. The one-off collection marks a first for the successful series of collaborations that the fashion giant has secured with high-profile fashion designers. The 70-piece collection will be available starting on Saturday in 1,500 H&M stores worldwide and will go on sale at the same time at Sonia Rykiel boutiques — the first time a guest designer for H&M will do so. “I wanted to show that I am very proud of this collection,” Sonia Rykiel’s daughter, Nathalie, who is president and artistic director of the fashion house, ... Read Full Story

PARIS: a blue illuminated Eiffel Tower in the background… Cool electronic sounds and a big audience watching dozens of half naked girls on luxury chariots in a very fancy parade! That was the Sonia Rykiel presentation of her new underwear collection for H&M !!! How can a girl like me concentrate in work with such a big thing going on??? My Achilles heel in no other than shoes and underwear! HOW can H&M sabotage my work in such a way ??? Well, as a good shopaholic I am waiting for the release of Sonia Rykiel ’s underwear collection, here in Stockholm, so wish me ... Read Full Story

If this past summer was any indication, underwear as outerwear has become more than acceptable; it just makes sense in the heat. This week will mark the launch of Sonia Rykiel for H&M, which is a collection of luxe lingerie and sexy pajamas...too good to just leave in the bedroom. We're picturing layering our sheer tanks from August over one of Sonia's slinky pink pieces, then throwing on a blazer. There's no reason nightwear has to live only after dark. In celebration of beautiful delicates, here are our favorite lingerie and pajama pieces that we totally plan on wearing to the office. NSFW, we ... Read Full Story