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On Saturday, new media expert Seth Godin criticized Simon & Schuster CEO Carolyn Reidy for her digital stance--calling her "a high-ranking book publisher who should know better." Last week Reidy wrote a year-end letter to her colleagues, voicing her disapproval for a bookselling market driven by "the perception that 'digital' means 'cheap.'" Godin wrote a post responding to her letter, urging publishers to accept and adapt to the new digital...  

Marketing guru Seth Godin published this list on his blog this week. He wrote it for marketers and brands, but he could be talking to any artist or music entrepreneur as well. Who are you trying to please? What are...  

Seth Godin asked some people to write a brief essay about what they think matters now. It could be anything. Even just an image if you wanted. Here’s who contributed: The result: What Matters Now, a free 82-page PDF eBook. I decided to write about apologizing. Specifically about saying “I’m sorry”. It’s an easy thing to do, but so many companies get it wrong. Here’s my essay: There’s never really a great way to apologize, but...  

Seth Godin has some advice to marketeers and businesses that open source proejcts should take to heart as well. Godin writes today about embracing the "lifetime value" of a customer. Open source projects may not have customers, but it pays to think about the lifetime value of users as well. Godin writes "Instead of comparing what you invest to the benefit you receive from the first bill, the first visit, the first transaction, it's important...  

June 30, 2009I've never written those three words before, but he's never disagreed with Chris Anderson before, so there you go.Free is the name of Chris's new book, and it's going to be wildly misunderstood and widely argued about.The first argument that makes no sense is, "should we want free to be the future?"Who cares if we want it? It is.The second argument that makes no sense is, "how will this new business model support the world as we...  

Link to post, December 14, 2009. Now, more than ever, we need to shake things up. Now, more than ever, we need a different way of thinking, a useful way to focus and the energy to turn the game around....  

"The news here is not that people are irrational, giving too much credence to the dramatic and the local and the short-term (that's not news), but that people have added a veneer of scientific rationality to their irrational decisions." Seth Godin rants on the growing use of phony sciencey-sounding arguments to validate irrational decisions. Like "truthiness," for science....  

Seth Godin is offering people who receive his daily feed the opportunity to get a copy and review it ahead of it's launch date. This approach has a great content marketing spin with an online response marketer touch as well. Seth is providing content in the form of the book but he's offering it for free to the first 3,000 people who show enough interest to donate to a cause that Seth is supporting called Acumen. See more from this post on...  

On the 11th day before Christmas Squidoo gave to me… …the ability to moderate Plexos! It’s true that more naughty spammers are targeting Plexo modules, but you don’t have to take it. Just like the guestbook module, the Plexo module allows you to set new additions to show only after you’ve approved them. Or, if [...]  

Are You Telling Customers The Right Story? - Online ArticleFurniture World Magazine (press release)Some people are talking about tribes, and some have written on the subject, Seth Godin probably being the first. Godin is the author of “Tribes”, ...  

Very soon we’ll be releasing some upgrades to the Guestbook module. This goes way beyond Guestbook 2.0. More like Guestbook 9000. Here’s what comes bundled with the upgrade. An option for Squidoo lensmaster-only commenting (with inline login). Not new, but improved. Commenting login via Twitter and FacebookConnect. Even if your readers aren’t logged in Squidoo lensmasters, they can [...]  

How extremely flattering! Raise A Green Dog's Squidoo Lens has been nominated for Best Green Lens in the 2009 Giant Squid Awards! If you've got a moment, we sure would love your vote! Just click here, and then select the radio button right next to Raise A Green Dog, then submit. It's easy and fast :)  

Examiner.comGuns top many 2009 Christmas lists, hunting season declared on Zhu Zhu petsExaminer.comThe Squidoo website counts the Zhu Zhu Pet Hamster as the trendiest toy of the year; touts the interactive family appeal of the Nintendo Wii; and suggests ...and more »  

Underrated career skill: Asking questionsBrazen Careerist by Penelope Trunk (blog)Seth Godin asked me a few months ago to write a chapter for a new ebook. I usually don't have time, and, also, it's usually boring to do. ...  

Recession means firms must think up new ideasBelfast TelegraphWriter Seth Godin has a few good suggestions about how to approach the innovation process in your company. I picked three from his recent blog on ...and more »