Strategic Marketing

Marketers act as thought we are all cattle waiting to be herded into a transaction. It seems as though the prevailing thought about all this social technology is that it enables organizations to "herd" us into their community and they use trick of the trade to do so. Ever consider what is the intention of the large social networks? Facebook wants our traffic so they can sell ads to the marketers. The market still fails to understand that we don't want ads rather we're looking for conversations that have an affinity to our own intentions. What Is Your Intention? Doc Searls writes : My ... Read Full Story

Markets move when new information enters a market. Today markets are overloaded with new information flooding our minds and vying for our attention. New and old media grabs our attention when it provides relevant and relative information that appeals to our affinities. Media surrounds us 24/7 both online and off-line. Media moves markets because it influences behavior, thinking, conversations and actions. Markets are segmented into four categories regardless of product or service. Each group is influenced by information flooding each segment of the market. Each segment reacts to information in different ways. Social technology is accelerating propagation of information and then creating shorter reaction ... Read Full Story

I received the following message from a connection through Linkedin. Hello, My latest position at an ad agency came to a close this week, as the company went out of business. I am forwarding you my LinkedIn profile in hopes that you or someone you know may be aware of job opportunities in advertising, marketing or social media. This request made me think about the " Agency business " and why is might be failing for those unaware. Advertising agencies are known for the creative skills in creating images and messages that get people's attention. They are also known for creating integrated ad campaigns ... Read Full Story

I gave a presentation recently on business strategy. We have limited time, resources and money and have to decide each day how best to allocate them to achieve our goals. In my talk, I focused on three things that are essential to success...both in business and in life: Motivation, Inspiration and Passion. We rarely talk about that in business...to our detriment: Good morning. Thank you for the wonderful introduction. I will try to live up to the expectations in my talk today. As I was preparing for this presentation I reflected on my life and many of the experiences that I have had that ... Read Full Story

originally posted on www.articleplanet.net/marketing ————————————————————————— 1. Post cards. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads for a very small cost. 2. Use buddy marketing to promote your business. For example, if you send out brochures, you could include a leaflet and/or business card of another business, which had agreed to do the same for you. This gives you the chance to reach ... Read Full Story