Strategic Marketing Processes

There are a number of different online advertising methods that you can use to promote awareness of your website and products. There are the conventional approaches such as using flyers, printed ads, business cards, telephone, television, radio, etc., and there are a number of online specific approaches. Both methods of advertising are relevant and compliment one another to maximum effect. Contact us at www.trafficassistants.com to know how to increase targeted traffic to your website.

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If you're a manufacturer - automate the use of your point of sale (POS) data.

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igilyeat on

From: blog.iangilyeat.com

One idea that can help most manufacturers keep customers and build better relationships with customers is to actively use the POS data that mail order resellers provide to you. Caution: if you do this, we strongly recommend that you drive the resulting business back to the reseller from which you obtained the customer information - but let's assume that is a given. Our suggestion is that you take the POS data file, enhance it with appropriate data from Dunn & Bradstreet or InfoUSA, import... Read Full Story

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Are you thinking in waves of brilliance or in bursts of independent thought?

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igilyeat on

From: blog.iangilyeat.com

It is widely known that light can be measured in continuous waves or as separate and independent particles. In the marketing profession, I have found this to be a useful comparison. It is very common for marketers to put together an event, a single marketing campaign, or to do analysis that draws the conclusion that "X" mail piece or email ( a singular event) delivered an ROI of 150% or an expense-to-revenue (E/R) of 5%. However, it is just as common in industries such as magazine... Read Full Story

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What are you searching for?

Written by

igilyeat on

From: blog.iangilyeat.com

The best picture I've seen of the current events on Microsoft and Yahoo! is of a big fish (Microsoft) swallowing a small fish (Yahoo!). Even funnier is that the big fish (Microsoft) is inside the belly of a whale of a fish (Google) that has a funny smirk on its face. Who would have thought, just a few years ago that Microsoft would be the little guy in a very large technology market. Some of the numbers I see in the WSJ, Forbes and the Financial Times put market share around 65% for Google... Read Full Story

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Strategic Marketing Processes For Your Business

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abigail_fry on

You have started your Internet business . You have invested a lot of money in it. You need enough money to pay your employees. You need sufficient returns for yourself. You want to have better infrastructure and make your business grow. The most basic requirement for an Internet marketing company is the generation of traffic . Sales always logically follows traffic. Naturally, if there are employees who take care of getting maximum traffic to your site, it’ll be extremely valuable... Read Full Story

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