Mac versus PC

For the past several years Mac has held itself up as a category separate from the rest of the computing world, putting its machines head-to-head with 'PCs' in terms of performance and quality. In reality, though, 'Mac' is just another PC brand in a saturated market, struggling to find a way to differentiate itself. Their "Mac versus PC" commercials are a strong indicator that their brand managers still hold the categories apart in their minds ... it's also an indicator that the immediate future for Apple holds either a significant shift in strategy or the fall of their brand from public favor.