Subliminal CDs

In 1957, James Vicary famously flashed subliminal advertising messages on a movie screen and claimed it boosted sales of refreshments. Vicary later admitted that he had lied about the results. Since then, the effectiveness of subliminals has been the subject of some debate. A new study from University College London suggests that negative subliminal messages can work, at least in a laboratory setting. The researchers flashed a series of...