Television Commercials

One of the joys of having an iPhone 4 is the ability to snap shots like these, or perhaps it's a burden - the jury is still out on that. This character was selling Nooks at the local Barnes and Noble book store the other day. You might remember that Barnes and Noble is close to bankruptcy for reasons that go well beyond the economy. Back to the Nook Dude. Dressed in his finest Harry Potter meets Friday the 13 th Freddy Sweater I was summoned to his counter top with a witty, "Hey ya wanna see...Read Full Story

Cat Island, Bahamas has quickly become the new shark rush for one of the rarer species of sharks, the Oceanic whitetip . This is good and bad news and a test bed for what could be ground breaking shark site development - or the same old multi-user experience with some terrifically bad industry video, a few close calls, and the inevitable shark catch drama/round of "save the" petitions. You would have to be living under a moss colored rock to not know that Carcharhinus longimanus is rare for...Read Full Story

We have fielded a lot of calls for production support with sharks over the years. Usually shows have been pre -pitched and our crew are there to provide safety, site support, and of course the sharks. Not so with AT and T. The production company we were working with this year had been tasked with providing promo spots for shows on AT and T's U-Verse. Shark Divers was tapped to provide the show spots featuring sharks from the ground up. The kind of stuff we love to do because this gave us the...Read Full Story

Over in Fiji and elsewhere folks are raising the fighting flag for sharks. This time the Grey nurse shark ( Carcharias taurus ) in Australia where a recent change in fisheries policy is taking this species off the protected list and open to fishing pressure. What makes this particular case actionable is the fact this is a reversal of set conservation policy introducing an open fishing zone where these animals are known to aggregate and breed. If this sounds like politics once again creeping...Read Full Story

Do you block out TV commercials, either by ignoring them or by hitting the mute button on your remote? Do you feel, as I do, that the makers of commercials, not necessarily the product manufacturers themselves, are responsible for the banal content that is obviously aimed at the lower third of the IQ ranks? Or do you boycott products that are part of these really bad commercials as you know the manufacturers must have approved & paid for them before airing? Obviously, commercial writers...Read Full Story