The Baby Boom Business Exit Phenomenon

Author: Randall Giamporcaro As a fellow member of the Baby Boomer Generation, I have thought long and hard on how to find the Financial Independence I will need to Retire. I found that a Work From Home Business in Internet Marketing will give me the Financial Independence I have been searching for. I find myself in awe of the fact that I am just one of today’s 76 million Baby Boomers who are now planning to Retire. How can Social Security and Savings bring Financial Independence to this ever growing number? For the Baby Boomer Generation, a Work From Home Business may be the ... Read Full Story

<p>Baby Boomer Business Critical to Online Success</p> By Stephanie Rosendahl Ecommerce owners who aren't harnessing the economic power of the baby boomers are probably leaving millions of dollars on the table. The baby boomers (people born between 1946 and 1964) have more discretionary income than any other demographic group and they are increasingly using online channels for a wide variety of activities. One of the most important things you and your web host can do is develop a strategy for tapping into this valuable demographic. In 2011, there will be 25.4 million internet users who are 62 years of age or older. That represents ... Read Full Story

Sixth in the top ten myths: Boomers are brand loyal and will not switch Commonly thought to be set in their ways, Boomers are as likely as younger cohorts to experiment with new products. They pay attention to advertising for new products 61 percent of Boomers agree that “in today’s marketplace, it doesn’t pay to be loyal to one brand,” compared with 62 percent of those age 18-41. I have to say I fell prey to this myth. I thought the “stick-with-it-ness” of the tried-and-true brand/consumer marriage was held in high regard by Boomers. I should have known there was hole in the story ... Read Full Story

Preconceived notions about Baby Boomers are out there, but here at Beneath the Brand, you get to know the real Boomer through the Quarterly Boomer Report from AARP Services and Focalyst. Ninth in the top ten myths: Boomers are downsizing their homes Do you have an image of older consumers as “winding down” and simplifying their lives and homes as years progress? I admit I did. However, it isn’t so. Just 6 percent of Boomers plan to live in a smaller residence five years from now. Moreover, 76 percent plan to live in either a same-sized (their current home or a new home of ... Read Full Story

Top 20 part-time jobs for the Baby Boomer Generation by Newsday.com At a time when the majority of men and women expect to work beyond their retirement, many baby boomers will use this time to shift gears in their careers. In fact, 80 percent of today's 76 million baby boomers plan to keep working in the future and more than half of them are interested in pursuing new careers, according to a Merrill Lynch survey. When it comes to seeking a new career or continuing to work for the same employer, many boomers will opt for part-time employment. This option is particularly appealing for ... Read Full Story