The Baby Boom Business Exit Phenomenon

As the baby boomer generation prepares for retirement, the issue of how they will continue to generate income is definitely a concern. Financial institutions recognize this and are seeing an opportunity to introduce new products to consumers who were originally only focused on insurance. The U.S. insurance practices branch of Deloitte, an international accounting and consulting firm, added their thoughts, saying mutual fund companies in particular, “need to look at other opportunities as they are expected to be the most affected by Baby Boomer retirement. On a plus side they also hold the strongest position to effect the decisions of these consumers.” Baby Boomers ... Read Full Story

So you think that you need a Baby Boomer Life Makeover? I think most of us would like to experience a makeover in one area or another of our lives. Boomers especially are possibly experiencing the delayed mid life crisis since mid life has moved to the 5o’s and 60’s. Read Full Story

Amazon.com WidgetsThe Information Destination for the Baby Boomer Generation. Click headline for the complete article and more terrific content specifically for Baby Boomers. Read Full Story

Author: Randall Giamporcaro As a fellow member of the Baby Boomer Generation, I have thought long and hard on how to find the Financial Independence I will need to Retire. I found that a Work From Home Business in Internet Marketing will give me the Financial Independence I have been searching for. I find myself in awe of the fact that I am just one of today’s 76 million Baby Boomers who are now planning to Retire. How can Social Security and Savings bring Financial Independence to this ever growing number? For the Baby Boomer Generation, a Work From Home Business may be the ... Read Full Story

Sixth in the top ten myths: Boomers are brand loyal and will not switch Commonly thought to be set in their ways, Boomers are as likely as younger cohorts to experiment with new products. They pay attention to advertising for new products 61 percent of Boomers agree that “in today’s marketplace, it doesn’t pay to be loyal to one brand,” compared with 62 percent of those age 18-41. I have to say I fell prey to this myth. I thought the “stick-with-it-ness” of the tried-and-true brand/consumer marriage was held in high regard by Boomers. I should have known there was hole in the story ... Read Full Story