This site is devoted to educating and informing private company owners of the perils of the ongoing Baby Boom Business Exit Tsunami. This storm of sales is bringing twice as many companies to the market as is the norm. The law of supply...
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This site is devoted to educating and informing private company owners of the perils of the ongoing Baby Boom Business Exit Tsunami. This storm of sales is bringing twice as many companies to the market as is the norm. The law of supply and demand is merciless.
Learning how to look young and finding the best tips for the baby boomer generation is no easy task. I've been researching and learning natural skin care for many years now. I've learned a few things, but I've also bumped into a lot of challenges and obstacles. Read Full Story
Attention Ladies! Boomer Diva Nation is Looking for a Few Baby Boomer Good Men!
.What kind? Men who are helpful, understanding, noble and kind. Men of Integrity.
Do you know someone?
If you know a...
Click headline for the complete article and more terrific content specifically for Baby Boomers.
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As the baby boomer generation prepares for retirement, the issue of how they will continue to generate income is definitely a concern. Financial institutions recognize this and are seeing an opportunity to introduce new products to consumers who were originally only focused on insurance. The U.S. insurance practices branch of Deloitte, an international accounting and consulting firm, added their thoughts, saying mutual fund companies in particular, “need to look at other opportunities as... Read Full Story
Author: Randall Giamporcaro As a fellow member of the Baby Boomer Generation, I have thought long and hard on how to find the Financial Independence I will need to Retire. I found that a Work From Home Business in Internet Marketing will give me the Financial Independence I have been searching for. I find myself in awe of the fact that I am just one of today’s 76 million Baby Boomers who are now planning to Retire. How can Social Security and Savings bring Financial Independence to this... Read Full Story
Sixth in the top ten myths: Boomers are brand loyal and will not switch
Commonly thought to be set in their ways, Boomers are as likely as younger cohorts to experiment with new products.
They pay attention to advertising for new products
61 percent of Boomers agree that “in today’s marketplace, it doesn’t pay to be loyal to one brand,” compared with 62 percent of those age 18-41.
I have to say I fell prey to this myth. I thought the “stick-with-it-ness” of the tried-and-true... Read Full Story
<p>Baby Boomer Business Critical to Online Success</p>
By Stephanie Rosendahl
Ecommerce owners who aren't harnessing the economic power of the baby boomers are probably leaving millions of dollars on the table. The baby boomers (people born between 1946 and 1964) have more discretionary income than any other demographic group and they are increasingly using online channels for a wide variety of activities. One of the most important things you and your web host can do is develop a... Read Full Story
Preconceived notions about Baby Boomers are out there, but here at Beneath the Brand, you get to know the real Boomer through the Quarterly Boomer Report from AARP Services and Focalyst.
Ninth in the top ten myths: Boomers are downsizing their homes
Do you have an image of older consumers as “winding down” and simplifying their lives and homes as years progress?
I admit I did. However, it isn’t so.
Just 6 percent of Boomers plan to live in a smaller residence five years from now... Read Full Story
So you think that you need a Baby Boomer Life Makeover? I think most of us would like to experience a makeover in one area or another of our lives. Boomers especially are possibly experiencing the delayed mid life crisis since mid life has moved to the 5o’s and 60’s. Read Full Story
Here’s the final entry in this mini-series of myths about Baby Boomers.
Tenth in the top ten myths: Boomers are retiring early
Much of the attention given to Boomers’ turning 62 this year is being eligible to take Social Security benefits early.
In reality, few plan to stop working entirely when they reach retirement age — only 11 percent.
Of those Boomers who know what they plan to do when they reach retirement age (some two-thirds), 72 percent plan to keep working, either part- (65... Read Full Story
Top 20 part-time jobs for the Baby Boomer Generation by Newsday.com At a time when the majority of men and women expect to work beyond their retirement, many baby boomers will use this time to shift gears in their careers. In fact, 80 percent of today's 76 million baby boomers plan to keep working in the future and more than half of them are interested in pursuing new careers, according to a Merrill Lynch survey. When it comes to seeking a new career or continuing to work for the same... Read Full Story
