This site is devoted to educating and informing private company owners of the perils of the ongoing Baby Boom Business Exit Tsunami. This storm of sales is bringing twice as many companies to the market as is the norm. The law of supply...
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This site is devoted to educating and informing private company owners of the perils of the ongoing Baby Boom Business Exit Tsunami. This storm of sales is bringing twice as many companies to the market as is the norm. The law of supply and demand is merciless.
Sixth in the top ten myths: Boomers are brand loyal and will not switch
Commonly thought to be set in their ways, Boomers are as likely as younger cohorts to experiment with new products.
They pay attention to advertising for new products
61 percent of Boomers agree that “in today’s marketplace, it doesn’t pay to be loyal to one brand,” compared with 62 percent of those age 18-41.
I have to say I fell prey to this myth. I thought the “stick-with-it-ness” of the tried-and-true... Read Full Story
I just read this from Boomer Consumer extended family and the first family.... Marian Robinson, the 71-year-old mother of Michelle Obama While very few Americans live the pressure-filled lives that awaits the Obamas, two-career couples with children do have their hands full. Enlarging the family to include vital and active 70-year-old grandparents often makes sense. An extended family puts the caretaking of the munchkins in the hands of someone who can be totally trusted. It also gives... Read Full Story
Baby Boomer Life is a blog for Boomers by a Boomer who is passionate about really living full out every day to the best of my ability. I and my husband make every day as full of fun, creativity, and physical activity as we can and we challenge ourselves each day. We are part of a growing number of Boomers who are working online instead of going to the office or job.
We have written together for a few years now and learned most of what we know about the internet and marketing online... Read Full Story
Another Chapter in the Battle of the Sexes Vikar's Rants NAMES If Laurie, Linda, Elizabeth and Barbara go out for lunch, they will call each other Laurie, Linda, Elizabeth and Barbara. If Mark, Chris, Eric and Tom go out, they will affectionately refer to each other as Fat Boy, Godzilla, Peanut-Head and Scrappy. EATING OUT When the bill arrives, Mark, Chris, Eric and Tom will each throw in $20, even though it's only for $32.50. None of them will have anything smaller and none will actually... Read Full Story
West Side Story is the soundtrack to the 1961 film west Side story. Released in 1961, the soundtrack spent 54 weeks at #1 on Billboard's album charts, giving it the longest run at #1 of any album in history, although some lists instead credit Michael Jackson's Thriller, on the grounds that west Side story was listed on a chart for stereo albums only at a time when many albums were recorded in mono. In 1961, it won a Grammy award for "Best Sound Track Album - Original Cast". In the United... Read Full Story
Fifth in the top ten myths: Boomers are all wealthy
Collectively Boomers are the wealthiest generation in history, but only 9 percent are truly affluent (defined as having pre-tax incomes of $150,000 or more if working, or $100,000 or more if retired).
In fact, one quarter of Boomers have no savings or investments at all.
What does this mean in terms of preference for certain brands? Is this niche unlikely to choose luxury items?
Source
Christine Babick is a blogger at www... Read Full Story
One winter morning at breakfast a couple was listening to the radio. They heard the announcer say, "We are going to have 8-10 inches of snow today. You must park your car on the even-numbered side of the street, so the snowplow can get through." The wife went out and moved her car. A week later while they are eating breakfast, the radio announcer said, "We are expecting 10-12 inches of snow today, you will need to move your car to the odd-numbered side of the street so the snowplow can... Read Full Story
Could talk of recession have caused a shift away from over-the-top opulence toward a simpler style? Ladylike fashions , elegant hair, and classic makeup ruled fall runways. And voilà — Estée Lauder’s new soft, universally appealing scent, Sensuous, launching this month, quite literally hits the trend on the nose. MSN asked two baby boomer women tapped as faces of the fragrance and a few other style front liners what sexy means to them. 40s: Ladylike Looks Right Fashion this season was... Read Full Story
Seventh in the top ten myths: You can capture Boomers with mainstream advertising
Boomers pay attention to advertising, but they do not always like what they see.
66 percent say ads have gotten more crude in recent years
67 percent are less likely to purchase a product if they find the advertising offensive
23 percent consider ads geared toward their age group insulting
Here, the key for the marketer is to find out exactly what is considered offensive to those 67 percent... Read Full Story
So What About Baby Boomers and Retirement?
We are only certain about one thing when it comes to baby boomers hitting the traditional retirement years, and that is that retirement years will not be all that traditional. This conclusion comes from a mix of good news and news that is not as good. But we, the baby boomer generation, are nothing if not flexible. You may sing that we didn’t start the fire, but we certainly did not put it out either!
Baby Boomers Expect to Stay Working Longer... Read Full Story
