The Colbert Report
The Colbert Report is a satirical television show on Comedy Central that stars comedian Stephen Colbert, best known previously as a senior correspondent for The Daily Show.
Don’t be a “Miracle Wimp” — watch tonight’s ‘Colbert Report’
Hey, everyone, do you remember Stephen’s “extreme” Mayo ad from last month?
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Well, it sounds like someone over at Miracle Whip saw it and took exception to it, in the best possible way. We’ve been hearing rumors for the past week or so about Miracle Whip deciding to continue the feud but we haven’t seen any of the ads one of our commenters referenced about it. Today, however, brings us this letter from Miracle Whip, which ran in some newspapers (can’t embed it, sorry): read the Miracle Whip letter here.
Although we don’t know whether Miracle Whip ran with this as a natural progression of the joke or whether Stephen’s original video was set up as a start to a Miracle Whip campaign (I suspect the former, but anything’s possible), it will be interesting to see what comes next.
What do you all think: is this product placement at its best, or its worst? If it’s a genuine response from the Miracle Whip people, are they trying to ride the Colbert turnpike without paying the toll? And since they are now paying advertising money to Stephen, is he then obligated to respond? Is this better or different than Stephen yelling through a Burger King commercial? Let us hear your reactions in the comments!
Tip of the hat to Sharon D. for the scan of the ad!
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