The Tree-Huggin' Copywriter

Sub Headlines This is almost as important as your headline. If your sub headline sucks then you lose the visitor just as fast. Keep creating more curiosity to your offer. Take for example, we already have the headline: “Finally… Now You Really Can Put an End to That Stray Cat Spraying on Your Front Porch”. And NO! This method doesn’t include shooting the rotten tom cat, or setting harmful traps that will end in an enquiry from the SPCA! In this sub headline I have answered some questions that might be looming in the visitors mind, yet still created curiosity. I’ve also taken away ... Read Full Story

http://www.your-words-worth.com/green-copywriter/bid/8407/Is-Green-Copywriting-Catching-OnBack when I was first starting as a green copywriter, participating in the mastermind groups of marketing gurus like Lorrie Morgan Ferraro and Alexandria Brown, the " green business " niche seemed virtually unknown online...and client demand from green businesses for a copywriter trained in internet marketing was minimal to nil. I found myself doing as much education as marketing, answering questions like: What is green business? Why would greening help your business? and How can a copywriter help you to market your green business? But in less than two years, how things have changed! With the rise of Web 2.0 and social networking, ... Read Full Story

Penny-pinchers. Tightwads.Cost-cutters. Not very attractive descriptions, are they? Rather reminiscent of Scrooge in an overcoat and muffler, counting up his fortune by candlelight, perhaps? But these words take on a new, positive meaning when you're talking about energy savings these days. It's not just the "tightwads" who are setting their thermostats to lower temperatures and adding layers of clothes, or rolling low-wattage space heaters from room to room. As Benjamin Franklin said, "A penny saved is a penny earned." And negawatts - the energy not consumed, resulting in the dollars not spent - are the hottest new income stream. The question of the day ... Read Full Story

Green businesses around the country got a shock last week when a new study revealed the reasons that drive consumers to buy eco-friendly products. Surprisingly, most of the survey respondents who bought green products weren’t well-informed about environmental issues. They weren’t buying because the products would save natural resources or reduce carbon emissions. They were buying, in most cases, because green products would cut their utility bills. Predictable, in this economy? Perhaps. And I’m already seeing some green businesses adjusting their marketing messages based on the study results. But the story carries a larger marketing lesson, whether your business is green or not. And ... Read Full Story

Working as I do with clients who are just starting to create their Web presence, I'm forever being asked for recommendations and referrals. And - to be quite honest - I've lost track of the number of times I've recommended the same resources! So - to spare the world its supply of napkins, coasters, business cards, and assorted other scraps of paper, I'm finally gathering my favorites - the ones you've requested most often - into one place! Not all of these are green businesses, but they all provide excellent starting points as you prepare to market your services online. Because I believe in ... Read Full Story