Rapper Jay-Z smiles before the 2013 NBA All-Star game at the Toyota Center on February 17, 2013 in Houston, Texas. (Getty Images)more pics »On Sunday night, rapper Jay-Z set the bar for the most dramatic album announcement of all time, airing a three-minute advertisement for his upcoming album Magna Carta Holy Grail during halftime of the NBA Finals' game 5.
In the video, which features appearances by Rick Rubin, Swizz Beatz, Timbaland, and Pharrell Williams, Jay-Z explains, "The album is about, like this duality of how do you navigate through this whole thing—through success, through failures, through all this—and remain yourself."
Advertising time during the NBA Finals is not cheap, but Jay certainly wasn't footing the bill for this swanky-looking clip — not when he has a fancy deal with Samsung all worked out. The first million Samsung Galaxy Smartphone owners who download an app on June 24 will be able to unlock Magna Carta Holy Grail for free on its July 4 release date (trust that Jay chose that date for extra drama).
There are snippets of the album running through the length of the video, which you can check out below. It's hard to tell much about it based on the clips, other than his collaborators' signatures are all very prominent.