Toyota Motor Corporation

Toyota Motor willingness to go beyond replacing floor mats will raise the cost of its largest-ever recall day. Read Full Story

Toyota Motor Corporation Unveils Luxury Hybrid ‘SAI’—by Toyota Tokyo — TOYOTA MOTOR CORPORATION (TMC) announces the unveiling today in Japan of the compact luxury sedan “Sai”, which is planned to go on sale in Japan on December 7. The Sai is based on a concept derived from the Japanese word sai—which means “talent” when written as ” [...] Read Full Story

According to TechNavio, growing consumer demand coupled with improving purchasing power and increase in exports of small cars are driving automakers and OEM suppliers in the region to expand production facilities to meet these demands. In addition, with a large base of skilled workforce, favorable tax incentives offered by governments, lower costs and technologically advanced R&D facilities, large international OEMs from mature markets of Europe and the US have begun to outsource critical design and engineering services and increase their investments in the region further driving domestic automobile manufacturers to expand production facilities. Further, changing customer demands coupled with rising costs are driving automakers ... Read Full Story

Toyota Motor Corp. is pouring $1 billion into a U.S. marketing effort in the fourth quarter as the Japanese automaker bets on a recovery in the ailing auto market. Spokesman Irv Miller says the sum is "more than we've spent before" in the period. The fourth quarter is typically a strong sales season for automakers including Toyota, which rolls out its "Toyotathon" marketing and sales blitz around the end of the year. Miller says inventories of Toyota cars and trucks remain tight and additional production increases are planned for the coming months. Toyota, the world's largest automaker, was the top-selling automaker under the Cash ... Read Full Story

Filed under: Marketing and advertising , Toyota Motor Corp. (TM) Toyota Motor Corporation (NYSE: TM ) indicated today that it will create two separate marketing companies to ensure the world knows even more about the cars and trucks it produces. One of the companies will focus on the U.S. See the original post here: Toyota creates two marketing new companies to align more with consumer tastes Read Full Story