Trace Ayala

Justin Timberlake's successful clothing line, 'William Rast,' will be available nationwide in by year's end. According to published reports, the "Sexy Back" and "What Goes Around Comes Around" singer's line will be available in Target stores as early as December. Unlike his current line which features denim, jeans, and leather jackets from $165 - $595, Timberlake and business partner Trace Ayala's line will be affordable in Target stores. "Designed as an affordable alternative to the star...Read Full Story

This week's giveaway is sponsored by Luello.com who are giving one winner the opportunity to select two pair of men's or women's jeans from the selection by William Rast that they are currently stocking in their online store. Luello.com, a lifestyle fashion website, meets William Rast, a denim culture brand! Both Luello and William Rast are staunchly committed to bringing quality products with exquisite detail, design and value to the stylish shopper. Denim designs by William Rast highlight...Read Full Story

Which hot Swedish modeling mommy was spotted picking up her daughter from school in Windermere, Florida today wearing William Rast Jeans ? Unless you live under a rock you'd know that the Swedish modeling mommy wearing Wiliam Rast Jeans is none other than the bride of Tiger Woods , Elin Nordegren . Permanent Link Posted by Jessie on 2/03/10Read Full Story

Whether you're a style maven or just want to keep your guy in some fabulous denim, Gilt Groupe and Gilt Man will have you covered! William Rast will be appearing on both sites today at 12pm EST, and knowing Gilt, it'll go pretty fast. If you're unsure of sizing with William Rast, I'd recommend checking out the post on William Rast vanity sizing , written by Tashina of PoshStyle. And, check out the comments, because one of our amazing readers left a full listing of how each wash (that...Read Full Story

William Rast Fall 2009 NEW YORK, Feb 21, 2009 / FW/ — Founded by Justin Timberlake and Trace Ayala, William Rast also enjoys creative direction from Johan Lindeberg and Marcella Lindeberg of the famed fashion house J.Lindeberg. With creative direction divided among the four, William Rast has more than a better chance than most to make it as a true fashion label instead of just another ‘celebrity label.’ While Justin Timberlake does not need any introduction, the other members of the quad...Read Full Story

Singer says new line from his clothing label is inspired by "a new America." By Jocelyn Vena Justin Timberlake at the William Rast fashion show on Monday Photo: MTV News According to GQ, Justin Timberlake is one of the 10 Most Stylish Men of the year. So, it's fitting that the singer is one of the forces behind the William Rast clothing line, which he started a few years back with his childhood friend and business partner, Trace Ayala. Timberlake, along with his...Read Full Story

Yesterday, I had the chance to attend the William Rast & Tony Cohen Runway shows @ Fall 09 Fashion Week in Bryant Park NYC. These shows were crazy exclusive. If you were there, you had to be somebody. It seem like that is the case for all the fashion week shows. You can check out the review and footage after the jump… (more…)Read Full Story

William Rast | Runway Fall 2009 Collection-Mercedes Benz Fashion Week. Yet another designer going with the rock 'n roll theme-- this time via Justin Timberlake-- but this so far has been my favorite interpretation. Yes we are feeling the 80's, yes we are feeling the punk rock, but in additio... Visit FocusOnStyle.com for the full postRead Full Story

ShopBop Q&A; - Trace Ayala of William Rast Childhood friends Justin Timberlake and Trace Ayala launched William Rast in 2005 with the idea of marrying Tennessee grit with Hollywood chic. Since that time, the line has found a devoted following, with a fan base that reads like a Who's Who of fashion and A-list celebrities . Shopbop talked to Co-founder of William Rast , Trace Ayala, about his unlikely sources of inspiration, why they wanted to go beyond denim, and what he finds sexy about the...Read Full Story