Tuned In

The concept of using broadcasting and radio as a metaphor to have you look at yourself may seem bizarre to some, but I feel it's an elegantly simple concept to explain why things are the way they are. It's a connection through something you already know, but with an emphasis on you and the content you broadcast each day from a strange but strangely enlightening angle. The term broadcasting comes from an agricultural term, meaning 'scattering seeds'. My goal is to be a spark (seed) to ignite your creativity so you may cut through the clutter of your work, your money and your life to get Tuned In today and achieve your unlimited potential.‏

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Say It Again and Again and Again

Written by tunedin on

From: thetunein.com

Are you reaching the right people? If so, are they getting your message clearly enough? Are you sure the message you’re delivering is the one for those people? In radio, as in life, you want to contact the right people and say the right things consistently to have them Tuned In to you. In the radio business, we call that reach and frequency.

Reach is simple: it’s the estimated number of individuals in the audience of a broadcast that is reached at least once during a specific period of time. For instance, if you’re talking to your friend on the phone, you’re reaching one person. If you’re giving a speech to 230 people, you’re reaching 230 people. Mind you, reach is different from reception. Just because you have 230 people in the room does not mean all of them are listening! It simply means that 230 people are there presumably to receive the message you’re sending.

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