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Internet advertising revenues reached an all-time high in 2007, totaling $21.7 billion, which is 26% higher than 2006. The data comes from internet Advertising Bureau (IAB) and PricewaterhouseCoopers 2007 Internet Advertising Revenue Report. Keyword search leads the field when it comes to types...
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Google leads in UK search engine spending for the first quarter of 2008, according to data released by Efficient Frontier. The search engine enjoyed 85% of the market. Click-Through Rates (CTR) actually saw a slight decline for Google over Q4 2007, but the ROI increased by 14%. The same couldn't...
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Yahoo announced today the general public availability of their SearchMonkey program. This is a program that has been in beta testing with limited partners. It allows the partner to provide Yahoo with structured data that provides advanced information about a web page. This information is then...
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Yesterday I published a post on the Search Engine People site titled 50+ Sites to Help You Bury Negative Posts About You or Your Company!. While the tactics mentioned may be enough to push some negative online mentions of you or your business to the second page of the search results or lower, in...
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IAC-owned Ask.com has agreed to acquire Lexico Publishing Group, the owner of Dictionary.com, Thesaurus.com, and Reference.com. The move will help Ask.com fulfill its recent strategy to focus on reference and providing answers to questions. More than half a billion monthly worldwide searches...
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Barack Obama needs internet marketers to win the Presidential Election. So his campaign wisely advertised on the Search Engine Watch Jobs Board. You know Obama Rocks the Youth Vote but he's not stopping at the primaries. Here are the first two requirements for joining the Obama internet...
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Consumers are fine with ads on social networks, but do not find them targeted to their needs and desires, according to a new Prospectiv survey. 87 percent surveyed felt that ads didn't match their preferences. Of those: -- 58% felt that most ads do not match -- 29% felt that no ads match...
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Chris Boggs, manager, Search Engine Optimization for Brulant has joined Search Engine Watch Forums as Associate Editor. Chris is a highly sought after speaker on the circuit. He's presented at Search Engine Strategies (SES), PubCon and SMX among others. Chris will be teaming up with Search...
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There's been a lot of talk recently about how SEO is dead, and branding will rise out of its ashes. I have to disagree. If anything, branding is the marketing technique on its way out--a victim of how search has changed the way people think and shop, online and offline. Once upon a time, a...
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SEW Expert Eric Enge published a terrific interview on his Stone Temple blog with Yahoo Chief Scientist Andrew Tomkins, who keynoted SES New York. What makes it a great read? Eric asks spot-on questions that cut to the heart of the matter. Eric Enge: In New York you talked about the future of...
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