Umar Bhatti

"Nowhere am I so desperately needed as among a shipload of illogical humans." --Spock in "I, Mudd." The same can be said of the search engine market these days, which is why Jay Bhatti, co-founder of Spock, loves his company's business model. Spock: the Web site search engine and not "Star Trek's" famous Vulcan -- claims is has more than 14 million site users and 5 million monthly visitors. As a former Microsoft employee, Bhatti told InformationWeek that knowing the target audience is... Read Full Story

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