Didier Grossemy - How to build a Unique Selling Proposition

• What does it do?
• What is it called?
• What so special?

• What can you safely claim?

• Is there a problem to fix ?
• Does our product or service fixing it?

• How does it resolve the problem?

• Having it versus not having it?
• How does it fix your problem?

• How does it make my life better?
• WHAT IS IN FOR ME?

• What emotional or perceived need is fulfilled by this benefit?

• What is the proof or fact?

Emotion

• By creating emotional needs you generate the needs to have.

• Capturing your attention
• Building credibility
• Engaging with customers
• Creating demand
• Adding perceived value

Didier Grossemy says, remember, most clients don’t understand your benefits unless you clearly spell it out, so constantly presenting your USP on your web pages and digital marketing activities will create clarity about your company.