Web site Promotion
Web site promotion, Search engine optimization and marketing for Business Websites
New Article with Domain Advice
Two calls this week from clients prompted me to expand on previous advice about new domain names for small business owners. Here's an excerpt from my published article Choosing Small Business Website Names:

TAGS: advice search engine optimization seo small business advice domain registration
About the Author: Jim Degerstrom offers small business advice based on 30 years in management, sales, and marketing, including President or General Manager of small companies in 5 states. He is proficient in website and graphic art design, and runs his online Small Business Resource Center which includes his SBRC Blog from Kissimmee FL USA.
The real value in the name you choose from a search perspective is how easy it is to spell and remember. Of the two types of visitors to your site, the human visitors and search engines, the ability of a person to remember your domain name and spell it correctly to pass it on to others outweighs any SEO value. Search engines are robots and don't care.You may want to read the full domain name advice article here. In addition to domain name selection, points are made about SEO, or search engine optimization, also.
Using words like "greatest", "best", or other exaggerated terms in your domain name is thought by some to be a disadvantage and penalized by search engines. Search algorithms change often and likewise that theory, and although you may not be penalized for using such words, consider the reaction of your human visitors. They may not stick around if they feel you boast without the content to back it up. For a serious small business commercial enterprise, my advice is avoiding adjectives in the domain name entirely.
TAGS: advice search engine optimization seo small business advice domain registration
About the Author: Jim Degerstrom offers small business advice based on 30 years in management, sales, and marketing, including President or General Manager of small companies in 5 states. He is proficient in website and graphic art design, and runs his online Small Business Resource Center which includes his SBRC Blog from Kissimmee FL USA.
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