Defining the Extent of the Market: the Whole Foods Case Mises Daily by Art Carden On June 28, 2007, the Federal Trade Commission issued a formal "administrative complaint" to block the proposed merger between premium grocers Whole Foods Market and Wild Oats Market. They claim that it would reduce competition in the "premium natural and organic supermarkets" sector, suggesting further that "if the transaction goes forward Whole Foods would have the ability to raise prices and reduce quality...
Read Full Story