Writing with Personality for Marketing and Sales

Freelance copywriting already covers a wide range of media, such as television, radio, magazines, brochures, direct mail, and SEO copy. In fact, every word in every brochure, advert, website and leaflet you see is written by the copywriter. Before, copywriters were restricted to being in-house or by marketing / PR firms; but now, many freelance copywriters offer their services globally. Working on a freelance copywriting job can be stressful. Just like all freelance jobs, freelance copywriting means you have to sell or market yourself, meet all deadlines or complete a job on time and on budget by making use of your skills and knowledge. ... Read Full Story

If you’re a sensible writer, you ought to be in a position to pick up copywriting. The key behind sales writing is that you need to understand that you’re writing during a completely different style and to a completely different audience. A good quote that can be used to start this article comes from the book The Copywriter’s Handbook, A Step-By-Step Guide to Writing Copy that Sells. “A copywriter could be a sales creator a typewriter.” (p.one of book mentioned on top of) This is the key when you are learning sales writing. You must learn to communicate with the audience in an exceedingly ... Read Full Story

Last month I asked my readers to tell me what baffles them most about the business side of copywriting, and two readers said "getting started!" So that's what I'll show you how to do here. It's the old "What comes first? The chicken or the egg?", applied to a new career in copywriting. One of the major hurdles faced by new copywriters is the book, or portfolio. Or more specifically, the fact that there is none. How does a new copywriter get samples, and work, if he needs samples to get the work? I know how it feels to be in that position,and so ... Read Full Story

Last month I asked my readers to tell me what baffles them most about the business side of copywriting, and two readers said "getting started!" So that's what I'll show you how to do here. It's the old "What comes first? The chicken or the egg?", applied to a new career in copywriting. One of the major hurdles faced by new copywriters is the book, or portfolio. Or more specifically, the fact that there is none. How does a new copywriter get samples, and work, if he needs samples to get the work? I know how it feels to be in that position,and so ... Read Full Story

Walk Your Customer through the Steps of Ordering The first words I begin with in this process are: Place Your Risk-Free Order Now using our Secure Server Provided Straight off the bat I’m asking them to place their order at the same time soothing their doubts about ordering online by letting them know about the secure server used to process the payment. This is also a good time to mention “how” they will receive the goods they’re ordering. i.e. Will it be posted? Is it downloadable? Sign your letter off! Sincerely, <Your name here> Set up your order button. You will want this to ... Read Full Story