comScore Beacon

A discussion about comScore's new comScore 360 offering, the comScore beacon, and comScore Direct. comScore Media Metrix is one of the leading 3rd party Internat audience measurement services. The company recently announced changes to... [more]

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Yes, I bet most o...

No chance, major ...

56%

No chance, major sites don't want to load additional stuff on their pages

44%

Will the majority of top websites eventually implement the comScore Beacon?

9 votes so far

Leader:
Yes, I bet most of the top 100 websites will implement the beacon

Yes, the fact is ...

No, Google Analyt...

78%

No, Google Analytics and Quantcast are both free alternatives

22%

Is it worth $10,000 per year to post the comScore beacon on your website?

9 votes so far

Leader:
Yes, the fact is that agencies use comScore, and if you want to sell to ad agencies you gotta pay to play

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Online retailers pin hopes on 'Cyber Monday'

From: www.afp.com

After a modest start to the US holiday shopping season with "Black Friday," online retailers are looking to "Cyber Monday" for a boost in sales. According to the National Retail Federation (NRF), Americans spent 41.2 billion dollars over the Thanksgiving holiday weekend, seen as the kickoff to the Christmas shopping season, compared to 41.0 billion dollars a year ago. Many more Americans hit stores and websites -- 195 million compared to 172 million a year ago, the NRF survey said -- but their average spending fell to 343.31 dollars per person from 372.57 dollars. "Shoppers proved this weekend that they were willing to open ... Read Full Story

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Black Friday Web shopping up 11 pct - report

From: www.reuters.com

SAN FRANCISCO (Reuters) - Holiday shoppers in the United States spent some $595 million online on Black Friday, up 11 percent from last year, with Amazon.com and Walmart.com the most visited sites, according to analytics firm comScore. Visits to Amazon.com <AMZN.O> rose 28 percent, followed by the online unit of Wal-Mart Stores Inc <WMT.N>, which grew 22 percent. The two companies have already engaged in a heated battle for market share this holiday, with each lowering prices on select merchandise. Since November 1, some $10.57 billion has been spent online in the United States for the holiday season, representing a 3 percent gain, according ... Read Full Story

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Shoppers already whetting holiday appetite online

From: www.reuters.com

SAN FRANCISCO (Reuters) - Holiday shopping online hit a record for Black Friday, several days before the retail industry-coined Cyber Monday gets underway, as more consumers said they used the web to seek deals. The strong start for web retailers should continue into what is otherwise expected to be a lackluster holiday season, benefiting Amazon.com, Wal-Mart Stores Inc's online unit and Google Inc, analysts said. Analytics firm comScore said Sunday that U.S. online spending on Black Friday was the strongest it has ever been, up 11 percent over the prior year, with $595 million spent online. Sales at retail stores rose 0.5 percent to ... Read Full Story

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ComScore shares retreat after 3Q results

From: www.ap.org

Shares of comScore Inc. retreated Friday, a day after the Internet data analysis provider posted third-quarter sales slightly below Wall Street's expectations, hurt by weakness in the advertising market. The company also said Thursday it plans to lay off about 8 percent of its work force, or roughly 50 people based on Thomson Reuters figures, to shift resources to high-growth areas, where it is hiring workers. Its shares fell $1.03, or 6.3 percent, to $15.42 in afternoon trading. The stock has traded between $6.63 and $19.58 in the past 52 weeks. After the market closed Thursday, the company said it earned $945,000, or 3 ... Read Full Story

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SpotXchange #18 on comScore’s Media Metrix

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carsdirect33 on

From: www.spotxchange.com

comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. Web activity at the top online properties for October 2009 based on data from the comScore Media Metrix service. SpotXchange Video Ad Network ranked #18 with a potential reach of 134M uniques or 67% of the US population with its pre-roll and in-banner video ads. Link to release: http://www.prnewswire.com/news-releases/comscore-media-metrix-ranks-top-50-us-web-properties-for-october-2009-70535947.html Explore posts in the same categories: About SpotXchange , Industry Articles , Press Releases , SpotX Announcements This entry was posted on Friday, November 20th, 2009 at 6:17 pm and is filed under About SpotXchange , Industry ... Read Full Story

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SpotXchange #18 on comScore’s Media Metrix

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comScore Cuts Eight Percent Of Workforce

comScore (NSDQ: SCOR), which just announced it would acquire Latin American online researcher Certifica, is also cutting eight percent of its workforce, or about 50 employees. In the company’s earnings announcement, CEO Magid Abraham said that comScore was shifting resources to support the growth of its Media Metrix 360 service, along with new services. The company said it would make “selective new hires” in other areas. For the quarter...

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ComScore rolls out rival planning currency

comScore: has launched a rival planning currency ComScore said today that its media measurement system, Media Metrix 360, is now producing data for the UK market as well as the US and is due in France Germany and Spain by the end of this year.

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