internet marketing

In their popular best-seller " Inbound Marketing: Get Found Using Google, Social Media, and Blogs " Brian Halligan and Dharmesh Shah, the founders of HubSpot, state that you (we) should "...stop obsessing over the way your site looks and feels". They argue that your website should be a "hub" for inbound marketing and that content and social media engagement should be all that you need to increase web traffic and sales leads. While I don't disagree with the latter premise, it's the rejection of design as a primary motivator that gets under my skin. Don't get me wrong, I think the book is an ... Read Full Story

The rules are different for small businesses. You brand isn't well known, but you can't afford to build a marketing department. Your choice is often between production and marketing, and production usually wins. How do you get started with a winning inbound marketing strategy? Focus On Brand You may have great products and services, but without an effective brand, who will remember you? How will you get found when people search for providers? Start by asking yourself who you are, what's your message and what makes you different. Here are some  great tips  to help you develop your brand. Focus on Content Now that ... Read Full Story

MarketingTips: Internet Marketing - Attention lust and Olympic craziness - http://j.mp/3c6UZk Read Full Story

As I sat reflecting on the ideas and discussions had at the Inbound Marketing Summit , I grappled with finding an appropriate voice for providing review. I concluded that it might be best to look to Twitter for perspective from some of the talented individuals who joined me in experiencing #IMS09 last week. What I found was an impressive collection of quotes, ideas and links from those in attendance and presenting at IMS09. Hopefully, you’ll agree So without further ado… Inbound Marketing Summit Boston – Day One Ground Rule #1: There are NO social media experts #ims09 @ gameplanhayden I agree with @gameplanhayden “ ... Read Full Story

To all of our clients and friends, We recommend " Inbound Marketing: Get Found Using Google, Social Media, and Blogs ", by the founders of HubSpot, Brian Halligan and Dharmesh Shah. Inbound marketing is nothing less than a sea change in the way we market our businesses. It's driven by consumers who want to reach out and touch us, rather than the other way around. Using the Internet as a primary vehicle, inbound marketing gives us the means to attract new customers without blasting them with advertising and endless e-mail promotions. Instead, we build relationships first, like we used to do prior to mass ... Read Full Story