Last week I led a master class at the iMedia Breakthrough Summit entitled, “Augmenting The Future”. Despite the fact that my agency has been doing a lot with Augmented Reality, my goal was not to proselytize or blindly extol the virtues of a technology that many in the room were not intimately familiar with. No, that was not my goal at all. If anything, I was there to get people not to use Augmented Reality.   Superfluous use of technology tends to minimize the impact of use cases... Read Full Story

Last week I led a master class at the iMedia Breakthrough Summit entitled, “Augmenting The Future”. Despite the fact that my agency has been doing a lot with Augmented Reality, my goal was not to proselytize or blindly extol the virtues of a technology that many in the room were not intimately familiar with. No, that was not my goal at all. If anything, I was there to get people not to use Augmented Reality.   Superfluous use of technology tends to minimize the impact of use cases... Read Full Story

A Case For Commitment in Social Media What took the company some five years to achieve profitability? "People don't understand how long it takes to develop a real, authentic community," Rosenzweig said. via mediapost.com T ... Read Full Story

In an increasingly cluttered world of media, the value that marketing offers a consumer must be near momentous in order to capture attention—but what happens after that attention has been earned? This issue is one that the interactive marketer has grappled with since the dawn of the industry. With the attentive ear of the consumer, a brand must provide actual value in order to retain attention. Whether the value is in the form of utility or entertainment; it better be first-rate if you want t... Read Full Story

In an increasingly cluttered world of media, the value that marketing offers a consumer must be near momentous in order to capture attention—but what happens after that attention has been earned? This issue is one that the interactive marketer has grappled with since the dawn of the industry. With the attentive ear of the consumer, a brand must provide actual value in order to retain attention. Whether the value is in the form of utility or entertainment; it better be first-rate if you want t... Read Full Story

via icanhascheezburger I recently wrote a piece for Digiday Daily entitled, “The Twitterization of Everything and LOL Innovation”. The take away for marketers was something like the Bob Dylan lyric, “And admit that the waters Around you have grown And accept it that soon You’ll be drenched to the bone. If your time to you Is worth savin’ Then you better start swimmin’ Or you’ll sink like a stone” In the article I write the following, The way i... Read Full Story

via icanhascheezburger I recently wrote a piece for Digiday Daily entitled, “The Twitterization of Everything and LOL Innovation”. The take away for marketers was something like the Bob Dylan lyric, “And admit that the waters Around you have grown And accept it that soon You’ll be drenched to the bone. If your time to you Is worth savin’ Then you better start swimmin’ Or you’ll sink like a stone” In the article I write the following, The way i... Read Full Story

Image by Will Montague via Flickr A Media Circ.us has been with me now for over three years. It is near and dear to my heart. Blogging has taught me more about media relations than any course or lecture ever could; still, as with everything in life, things change. Over the past few months I have been working diligently (and somewhat stealthily) with my partner John Swords, on building a new creative communications firm called, Circ.us (you are probably familiar with the name, as it is ... Read Full Story

Image by Will Montague via Flickr A Media Circ.us has been with me now for over three years. It is near and dear to my heart. Blogging has taught me more about media relations than any course or lecture ever could; still, as with everything in life, things change. Over the past few months I have been working diligently (and somewhat stealthily) with my partner John Swords, on building a new creative communications firm called, Circ.us (you are probably familiar with the name, as it is ... Read Full Story

Everywhere I look bloggers are turning in there once beloved blogs for shiny new toys. Lifestreams using Posterous, FriendFeed and Tumblr are on the rise. Heck, even the Micro Persuader himself has given up on traditional blogging in favor of a Lifestreaming approach. I wish that I could attribute all of the slacking that is taking place on A Media Circ.us to such a noble cause, however it would a farce. Some of you may be saying, “Adam, we miss your great insights and cannot properly d... Read Full Story