| From : firebrandcreative.ca
Not yet published.
Sometimes we think that business to business is not comparable to business to consumer sales because organizations are much more rational about their purchases. We think a proposal is weighted on it’s value proposition versus cost and the best combination of the two will win. Business clients are wooed into emotional purchases, and swayed by flashy advertising campaigns.
I wholeheartedly disagree. Consumers generally have a much better to make an apples to apples comparison; all of the... Read Full Story
| From : firebrandcreative.ca
Not yet published.
Sometimes we think that business to business is not comparable to business to consumer sales because organizations are much more rational about their purchases. We think a proposal is weighted on it’s value proposition versus cost and the best combination of the two will win. Business clients are wooed into emotional purchases, and swayed by flashy advertising campaigns.
I wholeheartedly disagree. Consumers generally have a much better to make an apples to apples comparison; all of the... Read Full Story
| From : firebrandcreative.ca
Not yet published.
We live in an economy that’s based in reciprocity: I do something for you and you give me something (typically money.) Everything is a transaction with tangible goods or services for money. Nothing is truly for free.
Now, marketers and companies know if they give something away, their business can grow in unpredictable ways. It’s the karmic model of marketing. The freemium is a part of this; there is rarely a piece of software or a website that does not offer a free version or a trial of... Read Full Story
| From : firebrandcreative.ca
Not yet published.
We live in an economy that’s based in reciprocity: I do something for you and you give me something (typically money.) Everything is a transaction with tangible goods or services for money. Nothing is truly for free.
Now, marketers and companies know if they give something away, their business can grow in unpredictable ways. It’s the karmic model of marketing. The freemium is a part of this; there is rarely a piece of software or a website that does not offer a free version or a trial of... Read Full Story
| From : firebrandcreative.ca
Published to Movie News
Now that we are in a digital age, there are some products that are so easy to distribute that it may be worthwhile releasing a product just to promote another product in the future.
I do not mean the freemium model, or what I call the drug dealer model: the first taste is free but you have to pay later. This is where the brand gives you a free trial that is limited by either locked functionality or a time limited offering. We are used to seeing this in the App market and video games. But... Read Full Story
| From : firebrandcreative.ca
Published to Movie News
Now that we are in a digital age, there are some products that are so easy to distribute that it may be worthwhile releasing a product just to promote another product in the future.
I do not mean the freemium model, or what I call the drug dealer model: the first taste is free but you have to pay later. This is where the brand gives you a free trial that is limited by either locked functionality or a time limited offering. We are used to seeing this in the App market and video games. But... Read Full Story
| From : firebrandcreative.ca
Not yet published.
We hear at least once an episode from Jason Calacanis on This Week In Startups podcast : “ideas are easy, execution is hard.” The 99% website and conference’s name was based on the Thomas Edison quote: “Genius is one percent inspiration, ninety-nine percent perspiration.”
It is true. An idea is just firing neurons and words if it is not executed. If you are truly committed to your idea, then you have a responsibility to bring that idea into the world. You need to take the action steps... Read Full Story
| From : firebrandcreative.ca
Not yet published.
We hear at least once an episode from Jason Calacanis on This Week In Startups podcast : “ideas are easy, execution is hard.” The 99% website and conference’s name was based on the Thomas Edison quote: “Genius is one percent inspiration, ninety-nine percent perspiration.”
It is true. An idea is just firing neurons and words if it is not executed. If you are truly committed to your idea, then you have a responsibility to bring that idea into the world. You need to take the action steps... Read Full Story
| From : firebrandcreative.ca
Not yet published.
Nowadays, small companies are beginning to compete with larger companies. With social media, everyone has a voice. For the last few decades, the brand with the loudest voice won. Now, the voice that is most repeated is the one that wins.
In industrial design we talked alot about the democratization of design in the last decade. Good product design was a luxury of the rich. In the past, you only had an easy to use, beautiful CD player if you could pay for a Bang and Olufsen. Now you can go... Read Full Story
| From : firebrandcreative.ca
Not yet published.
Nowadays, small companies are beginning to compete with larger companies. With social media, everyone has a voice. For the last few decades, the brand with the loudest voice won. Now, the voice that is most repeated is the one that wins.
In industrial design we talked alot about the democratization of design in the last decade. Good product design was a luxury of the rich. In the past, you only had an easy to use, beautiful CD player if you could pay for a Bang and Olufsen. Now you can go... Read Full Story
