Carminwharton

The whole idea of the marketing and sales is to convince people to buy from you. The tips below are used by Fortune 500 giants every single day.   Why not incorporate them into your marketing plan? Give something away for free.   It works like this:   you give something free to the customer or prospective customer.   The psychology of most people is that they will take it for the first time, but the next time most people will feel obligated to purchase something. Why?   Because you have... Read Full Story

To quickly grow your business start and grow a mailing list.  I use iContact to mail e-BlackWomenNetwork's newsletter and highly recommend that you consider using iContact to mail your newsletter.   Hint:  Do better than me and create your newsletters in advance or hire yourself a Virtual Assistant to keep churning out those newsletters for you!   Regularly sending out a newsletter does work! Read Full Story

Hey, I'm not talking about the movie starring Denzel Washington and Julia Roberts.  I'm talking about the fishing habits of pelicans. Recently I've had the opportunity to drive across the Howard Frankland Bridge which connects Tampa to St. Petersburg (Florida).  It's a stunningly beautiful drive.  You know what I've noticed?  When the waters are calm, you'll see pelicans resting under the bridge on the pilings.  When the waters are churning like a washing machine, the pelicans are dive... Read Full Story

It’s simple – really simple; if you don’t market your business, you won’t make any money because your potential customers will not know that you exist.   There are 3 things that are basic to online marketing but as basic as they are, they are critically important: Identifying your market: You must identify your niche market and analyze their needs and requirements. So how do you find out what your niche market wants?   By asking them and observing them.   Ask them using surveys and... Read Full Story

Hey Sisterfriend, This is a short post today.  I have tickets to the NBA Preseason Game between the Miami Heat and the Orlando Magic tonight so I'm a bit pressed for time.  This got me to thinking (uh oh); how do other women manage their time as they build their business, work full- or part-time, spend time with their honey, family and friends? How do you manage to squeeze everything you need to do into one day?  Please share with us how you manage your time? Read Full Story

The "they" I speak of are your goals.  Are you working those goals girl?  Let's use the example of the goal to start sending out a regular newsletter to help build traffic to your website and build your business. Your newsletter goal should be: S - Specific.  Good  example: "I will generate my first newsletter next Tuesday and I will research which email newsletter company I will use.  My choices are iContact, Constant Contact, etc.."  Bad example:  "I will start a newsletter."  If you... Read Full Story

Have you ever been working at a full-time job and all of the computer software goes down or the calls are very slow or for some other reason, work slows to a crawl?  When this happens, do you sit in your cubicle or office thinking, "Wow, I wish I had a copy of my partially finished speech, book report, resume or newsletter to work on because I am so bored."  And, of course, your speech, report, resume or newsletter draft is safely tucked away on your home computer.  Or, are you so blessed to... Read Full Story

The investments I am speaking of are: Your time.  Are you willing to invest the time to take the action you know is required to take your business to the next level?  Sometimes, you may not know what action to take.  In this instance, you must spend time alone, in silence, asking Spirit to guide you to what action to take. Your money.  Are you willing to spend money to acquire the knowledge you need to be an expert in your field?  This may require you to purchase e-books, attend... Read Full Story

The quickest way to build your online business is to build your subscriber or opt-in list.  Here are two things you can do to build your list: 1.  Place a sign up or opt-in box on each page of your website asking people to sign up to either receive a newsletter from you or to receive regular information about your products and services. However, please know people aren't going to just give up their name and email address that easily. You have to offer them something of either great value or... Read Full Story

If you host webinars or teleseminars or perhaps  if you are planning a book signing, there are three (3) great places to advertise your event: 1.   LinkedIn - In addition to advertising your event to LinkedIn groups you belong to or people you are connected to, you can do a search for groups in your area and post your event to their discussion board. 2.   Meetup - Announce your event to the world by creating a Meetup group.  Some restaurants and other venues offer discounts to Meetup groups... Read Full Story