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By Andrew Jenkins November 8, 2010 Volterra Consulting, Founder Biography
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A potential client recently said that they did not see value in social media for B2B. Yet, when it was suggested that their commercial sales channel partners would likely see value, they suddenly became interested. Why the conflicting reaction? Was it the potential contribution to the bottom line? Was it the fact that social media was being distanced... Read Full Story
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By Andrew Jenkins October 18, 2010 Volterra Consulting, Founder Biography
Connect.Follow.Network.
Over the past month I have been fortunate to attend a number of events that reminded me that there is no lack of ideas. What seems to be missing, however, is an execution mindset. I am not suggesting that people are lazy but rather that they either do not realize or have forgotten how easy it is to turn an idea into something tangible. We too frequently... Read Full Story
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By Andrew Jenkins September 14, 2010 Volterra Consulting, Founder Biography
Connect.Follow.Network.
I have always admired other entrepreneurs with innovative business ideas. I especially admire the ones with business ideas that are beautiful in their simplicity.
If you ask Jason Sadler what he does, he proudly says, “I wear t-shirts for a living.” Huh? Yes, you read that correctly. He wears t-shirts for a living.
Jason is the founder of iwearyourshirt.com . Begun... Read Full Story
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By Andrew Ballenthin August 18, 2010 President, Sol Solutions Biography
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Over the past 18 months there's been a revolution in template driven integrated blogs, websites, and online communities. This year I've decided its time for a change despite having had a phenomenal 18 month run with this blog. I've learned that TypePad is the least friendly and advanced site for site Content Management Systems; they are up to 18 months behind providing functionality... Read Full Story
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By Andrew Jenkins May 31, 2010 Volterra Consulting, Founder Biography
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In
filmmaking there is a term known as “shooting ratio” that refers to the ratio
between the amount of footage shot and the amount of footage contained in the
final cut. What drives this ratio are the number of shots planned for each
scene for maximum coverage and the number of takes allocated per shot.
As a former
filmmaker turned strategy consultant, I have been thinking... Read Full Story
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By Andrew Ballenthin May 14, 2010 President, Sol Solutions Biography
Connect.Follow.Network.
There's a substantial amount of buzz going on over Facebook's decisions to further commercialize the value of it's technology and assets (user information). While the decisions Facebook is making may come as a shock to users it awakens the business questions in social media that have not been getting addressed - how does a social network monetize it's model beyond advertising income... Read Full Story
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By Andrew Ballenthin May 6, 2010 President, Sol Solutions Biography
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Article: Toronto Star, Jacqueline Nune, May 6, 2010 . I was interviewed and quoted in this article. Following is an excerpt from it's start... "As a small- business owner how do you attract customers? How do you foster ever stronger relationships and loyalty? How do you build a strong vital company with little time and even less money to sink into marketing?"
See full article in... Read Full Story
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By Andrew Jenkins March 1, 2010 Volterra Consulting, Founder Biography
Connect.Follow.Network.
I am currently working on a strategic planning project and I am incorporating the Balanced Scorecard developed by Robert Kaplan and David Norton. It got me thinking about how one might apply the Scorecard to social media strategies. I know that I am not the first to consider such an approach but I still thought it worthwhile to give you my take on it.
Historically, strategies... Read Full Story
| From : communitymarketing.typepad.com
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By Andrew Jenkins March 1, 2010 Volterra Consulting, Founder Biography
Connect.Follow.Network.
I am currently working on a strategic planning project and I am incorporating the Balanced Scorecard developed by Robert Kaplan and David Norton. It got me thinking about how one might apply the Scorecard to social media strategies. I know that I am not the first to consider such an approach but I still thought it worthwhile to give you my take on it. Historically, strategies... Read Full Story
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Not yet published.
By Andrew Ballenthin February 23, 2010 President, Sol Solutions Biography
Connect.Follow.Network.
The timeless adage "don't fix it if it isn't broken" is the opposite of what thought leaders aim to do. Seth Godin , an illustrious thought leader, recently stated, "want to know why so many companies can't keep up with Apple? It's because they compromise, have meetings, work to fit in, and fear the critics...". As a thought leader is he right?
In 2009 we saw a horrific number of... Read Full Story
