Professional experience includes working internationally for 7 years, based out of England and the Netherlands, and working with over 15 countries. Over my career I have worked in Marketing and specialized in branding, growth strategy, product/service management, strategic alliances and advertising campaign creation and implementation.
My passion has been driven by the enjoyment of blending creative with need for practical application and results orientation. Having worked with international c
What I'm Reading
Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business by Jeff Howe, Tribes: We Need You to Lead Us by Seth Godin, Permission Marketing by Seth Godin
Subjects I'd Like to Learn More About
Always learning more about: Social Networking, Blog Syndication and Bookmarking, Viral Marketing
An Interesting Fact
Over 30 countries and thousands of readers have been to our blog www.communitymarketing.ty pepad.com. Our latest blog received over 2,000 views in 24 hours.
By Andrew JenkinsNovember 18, 2009Volterra Consulting, FounderBiography
Connect.Follow.Network.
Andrew Jenkins:
With audiences fragmented and snacking on content when and where they want (on their PCs, laptops, netbooks or mobile phones), advertisers face difficult decisions regarding where to spend their ad dollars and how much to spend in each instance.
For example, U2’s recent concert streamed on their official YouTube channel garnered nearly 10 million viewers, the vide... Read Full Story
Smaller firms need major accounts because large companies are more likely to award multiple contracts year after year. However, getting past the barriers in Fortune 1000-sized companies can be daunting and time-consuming. How about doing something counter-intuitive?
Cold-calling senior executives is discouraged in many key account acquisition strategies. Yet how do you crack into a Fortune 1000-sized firm who would be a perfect client for you if you have no "natural" network access?
Here ... Read Full Story
By Andrew BallenthinOctober 20, 2009President, Sol SolutionsBiography
Connect.Follow.Network.
Building a reputation online is a lot of work. For social media and online marketing people it's become difficult to stand above the noise of thousands of people giving advice to readers that want quality content. For a few people we are going to make that easier with a prize package that's never been offered in social media before.
Great Quality Deserves Great Rewards: $35,000 In ... Read Full Story
By Andrew BallenthinOctober 20, 2009President, Sol SolutionsBiography
Connect.Follow.Network.
Blog-Off II is here and we're searching for the best social media and marketing experts who know how to command top online social media and marketing performance. Would you like to know how well you rank compared to other marketing and social media bloggers? Would you like to be independently recognized as a thought leader? If the answer is yes, enter Blog-Off II, ... Read Full Story
This past Friday I helped out at Terri Holley’s Social Media Soiree. The people who attended the event came around to different stations on varying social media and asked their questions about said social media. I manned a battle station on business blogging. The event was great, and I found that everyone was asking me great questions.
Even though I was primarily talking about business blogging, Facebook Fan Pages invariably came up. And, while I’m happy to explain Facebook Fan pages and ... Read Full Story
This past Friday I helped out at Terri Holley’s Social Media Soiree.
The people who attended the event came around to different stations on varying
social media and asked their questions about said social media. I manned a battle
station on business blogging. The event was great, and I found that everyone
was asking me great questions.
Even though I was primarily talking about business blogging,
Facebook Fan Pages invariably came up. And, while I’m happy to explain Facebook
Fan pages and a... Read Full Story
By Ted MorrisOctober 28, 20094ScreenMediaBiography
Connect.Follow.Network.
I was recently intrigued by a blog post from a notable social media monitoring company. The post was about the rationale for brand engagement and the issues related to responding to online brand mentions. As I understood it, one of the main assumptions was that consumers only wish to speak to other consumers online about their respective brand experiences.
I agree that monitoring online brand di... Read Full Story
By Ted MorrisOctober 28, 20094ScreenMediaBiography
Connect.Follow.Network.
Call it the Vegemite effect but you have to wonder when you read press and blog statements such as “…one of the biggest ever crowdsource fails” or “the creative industry embraces crowdsourcing”, (emphasis mine).
Then there are those who think the barbarians are actually at the gate. In a story about “Dewmocracy”, Pepsi’s trial outsourcing of creative to a shop that is selected in part, by consumers, raises a... Read Full Story
By Ted MorrisOctober 28, 20094ScreenMediaBiography
Connect.Follow.Network.
Call it the Vegemite effect but you have to wonder when you read press and blog statements such as “…one of the biggest ever crowdsource fails” or “the creative industry embraces crowdsourcing”, (emphasis mine).
Then there are those who think the barbarians are actually at the gate. In a story about “Dewmocracy”, Pepsi’s trial outsourcing of creative to a shop that is selected in part, by consumers, raises a... Read Full Story
By Andrew BallenthinOctober 20, 2009President, Sol SolutionsBiography
Connect.Follow.Network.
Blog-Off II is here and we're searching for the best social media and marketing experts who know how to command top online social media and marketing performance. Would you like to know how well you rank compared to other marketing and social media bloggers? Would you like to be independently recognized as a thought leader? If the answer is yes, enter Blog-Off II, ... Read Full Story
