Professional experience includes working internationally for 7 years, based out of England and the Netherlands, and working with over 15 countries. Over my career I have worked in Marketing and specialized in branding, growth strategy, product/service management, strategic alliances and advertising campaign creation and implementation.
My passion has been driven by the enjoyment of blending creative with need for practical application and results orientation. Having worked with international c
What I'm Reading
Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business by Jeff Howe, Tribes: We Need You to Lead Us by Seth Godin, Permission Marketing by Seth Godin
Subjects I'd Like to Learn More About
Always learning more about: Social Networking, Blog Syndication and Bookmarking, Viral Marketing
An Interesting Fact
Over 30 countries and thousands of readers have been to our blog www.communitymarketing.ty pepad.com. Our latest blog received over 2,000 views in 24 hours.
By Andrew BallenthinOctober 20, 2009President, Sol SolutionsBiography
Connect.Follow.Network.
Blog-Off II is here and we're searching for the best social media and marketing experts who know how to command top online social media and marketing performance. Would you like to know how well you rank compared to other marketing and social media bloggers? Would you like to be independently recognized as a thought leader? If the answer is yes, enter Blog-Off II, ... Read Full Story
By Andrew BallenthinOctober 20, 2009President, Sol SolutionsBiography
Connect.Follow.Network.
You are not alone in your quest for more comments. This problem is more of an epidemic than what you might first think. Blogs like “open mike” by retired Executive Chairman Mike Critelli of Pitney Bowes and world electronics giant Hitachi see an average of 0-5 comments a post. If voices for these multi-billion global businesses have these challenges it’s not unreasonable for the rest of us... Read Full Story
By Andrew JenkinsOctober 31, 2009Volterra Consulting, FounderBiography
Connect.Follow.Network.
There has been so much written and recorded about social media in historic and social media channels. The coverage in the various blogs and tweets runs the gamut between opportunism and relevance. You’ll find the 3, 5 or 10 things you need to know about twitter etiquette, making the most of twitter, how to drive traffic to you blog, how to get thousands of followers... Read Full Story
By Ted MorrisOctober 28, 20094ScreenMediaBiography
Connect.Follow.Network.
I was recently intrigued by a blog post from a notable social media monitoring company. The post was about the rationale for brand engagement and the issues related to responding to online brand mentions. As I understood it, one of the main assumptions was that consumers only wish to speak to other consumers online about their respective brand experiences.
I agree that monitoring online brand di... Read Full Story
By Andrew BallenthinOctober 20, 2009President, Sol SolutionsBiography
Connect.Follow.Network.
Despite having a time line that stretches over a decade it seems that it's only over the past few years that social media consultants and guru's have become popular new job titles. How is one to measure what their level of expertise is if their is no national or internationally standard for measuring quality standards and professional competency?
Keep in mind, social media is anythi... Read Full Story
Writing and implementing a marketing plan is essential for the success of any business. There are many resources available that define the basic elements of a marketing plan such as those provided by SCORE and the SBA so this article does not attempt to review these elements. Rather, the author seeks to outline 6 tips for creating a successful marketing plan and impress upon the reader the importance of taking the time to plan and monitor your marketing efforts.
I am sure we can all ... Read Full Story
Chances are that you know someone who is “Too Young To Retire (TYTR)” and by extension, may be considered, “Too Old To be Hired (TOTH)”. This unenviable but common status has the capacity of becoming more common as long as the economy is stalling.
Plenty of reasons for people being at this stage and age is a symptom, the key reason is our ever increasing dependency on technology and the rate of technological evolution. The direct consequences is judging present and future employees for their ... Read Full Story
By Andrew BallenthinOctober 20, 2009President, Sol SolutionsBiography
Connect.Follow.Network.
Free: job posting, surveys, networking, search engine profiling, news posting, supplier and client matching, group discussions and much more. Where? LinkedIn. For who? Over 50 million members. Wow... when you think about it LinkedIn has an online population greater than Australia or Spain all engaging in "free trade". That's a huge amount of commerce with no str... Read Full Story
By Ted MorrisOctober 19, 20094ScreenMediaBiography
Connect.Follow.Network.
It’s clearly with respect to Steven Covey’s framework for managing one’s career – The 7 Habits of Highly Successful People that is the focus of this post. You might recall the four quadrants, notably, Covey’s observation that many of us spend too much time with “busy work” and not enough time practicing principle #2 - “beginning with the end in mind”. So here goes:
1. Let’s start with what r... Read Full Story
By Andrew JenkinsOctober 19, 2009Volterra Consulting, FounderBiography
Connect.Follow.Network.
I was at a Salesforce event last week where they demonstrated the integration of their platform with Facebook and Twitter. The more impressive of their two examples was Twitter. With it a tweet could be captured with a customer profile to initiate a trouble ticket or sales lead. While this was interesting it still seems to be lacking something.
I’m not faulting Salesforc... Read Full Story
