EMLputsimply

We all do it, say things that we wish we could take back  but don’t we revel in it when a presenter gets it all wrong on air.  It is so difficult because one can be stating the bleeding obvious but it all seems to come out wrong – EML’s annual quote awards thrive on this premise. Sport is rife with blooper moments, as Colemanballs celebrates , and you would think that there would be certain phrases that the sports presenter would avoid like the  plague. So why, oh why, did one of the... Read Full Story

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Was I the only one yesterday distinctly underwhelmed by the latest iPad? Or was it more that all of the internet seemed to be falling over itself with excitement, running loads of articles and blogs speculating on what it might be, only to discover it’s a bit thinner and quicker. Oh and it includes a couple of cameras – something the Guardian’s Jemima Kiss points out they really should have done in the first place.  Twitter at one point looked like it was about to implode with the amount of... Read Full Story

At EML we like to do our bit for good causes, especially ones that are close to our hearts, and this year we’re raising funds for Mencap and the Princess Alice Hospice. To do this, we’ve pulled together a team to raise sponsorship for running the Edinburgh Marathon as a relay – which will be a hefty challenge for the four of us that are dusting off our plimsolls to take part. The Dream Team: Darren, Ellie, Alex & Ben As we creep closer to the event though, I’m starting to realise that our... Read Full Story

Continuing our series of top tips for MWC, we should also look briefly at security. Although your primary focus for MWC should be making good business contacts and drinking in the atmosphere, a few simple precautions will make your trip safer and more enoyable. Know your areas: If you choose to sample the city’s diverse nightlife, exercise discretion when walking along, or especialy straying away from, the area around La Ramblas. To generalise, the area to the Southwest of La Ramblas is... Read Full Story

If you’ve never been to Mobile World Congress before, but are getting on a plane this weekend, you’re in for a hell of a show. Here are EML’s top MWC tips. Pay attention, and you just might learn something: Eat right: It’s a long show. It’s not unusual to be on the floor from 9am to 7am. We’re not your mother, and we’re sure you can look after yourself. Nevertheless, make sure you eat plenty of carbs each morning, and keep yourself topped up. Exhaustion is not uncommon, so avoid 3am... Read Full Story

If you have anything to do with technology, especially in the mobile space, it’s unlikely to have escaped your notice that we’re on the cusp of the year’s biggest mobile industry event; Mobile World Congress. Anybody who’s anybody in the mobile space is about to descend on Barcelona for the year’s biggest embedded technology love-in. By this time next week several hundred sales execs from all kinds of technology companies will already have raided the mini bar and been discovered face-down... Read Full Story

Or is anyone else driven mad by the phrase “The BBC has learnt”.  NO.  The BBC has not learnt.  How can ‘The BBC’ learn? It is an inanimate object with thousands of people working for it.  They even do it when it is obvious that the reporter  has been in a press conference with a load of other journalists or is holding a press release in their hand. Should we start sending out releases that begin “EML has learnt that Cambridge Consultants/CSR/Cognovo are announcing today that…”.  I don’t... Read Full Story

Irish –American comedian Des Bishop coined the phrase ‘Nokia Retard’ a few years ago as  part of a skit where he describes the awkward situation that often arises when fans stop him for a photo. Des doesn’t mind being recognized and jokes that as an egomaniac comedian he quite enjoys the attention but he does mind the fan’s friend fumbling about with the phone trying to get the camera to work while he’s glued cheek-to-cheek to a hysterical teen. The climax of the joke is a crowd gathers... Read Full Story

Finally, technology that we can all agree is useful. All those times that you’re stuck at the vending machine wondering just what drink you want – well worry no more. A new Japanese vending machine uses facial recognition technology to recommend canned drinks based on the customer’s age and gender. So perhaps Coke for the kids and iced tea for adults? Who knows, I’m curious as to what it thinks I want though. Sounds very much like the Nutrimatic Drinks Dispenser -  of which The... Read Full Story