I recently conducted an interview with Mkrtich Laziev, a pharma and chemical e-marketing and ecommerce consultant with over 15 years experience in the industry. Check out his website for more information about Mkrtich and read more of his articles on pharmachem e-marketing, ecommerce and SEO. Can you give Get Elastic readers some background on ecommerce and online marketing for pharmaceutical companies? In many people’s view, pharma e-marketing and ecommerce are closely linked with a famous “... Read Full Story

I’m excited to hear that WebmasterRadio.fm has added a new show to its lineup, eCom Experts. Yours truly will be a guest on Monday, November 16 at 3pm PST/6pm EST. So far there have been 3 episodes, SEO for ecommerce, Improving Shopping Experience & Increasing Sales and Increasing Conversion for the Holidays. On Monday I’ll be talking about the holiday shopping season. Please save the date! Can’t make it? Subscribe to eCom Experts and catch it on-demand. You may also ... Read Full Story

Today being Veteran’s Day in the US (Remembrance Day in Canada), I thought it would be fitting to share a presentation from a web usability veteran – Jared Spool. His presentation Revealing Design Treasures From The Amazon is one of the best (and funniest) I’ve ever seen. Spool explores the hidden secrets that every ecommerce professional should pay attention to about what makes Amazon so successful: The simple Yes/No question that increased revenues by more than $1 billio... Read Full Story

B2B ecommerce has been evolving quickly. The online business customer’s expectations have quickly changed and mirror their expectations as online consumers. Businesses are demanding better online tools from their trading partners. And new business models and customer interactions are fueling a growth in B2B ecommerce. Join us November 17th to learn about emerging trends in B2B ecommerce. In this one hour webinar, Brian Walker, senior analyst with Forrester Research will present on the key tre... Read Full Story

In last week’s site performance webinar we learned that almost half of visitors will abandon a site if they perceive a page or feature takes longer than 2 seconds to load. The key is “perceived” page load. Is there a way to entertain customers while a page or object loads? How about give them something to read? Like the musack you hear while on hold with your bank or cable company, a bit of text can distract a customer and make the wait seem less, well, long. Here’s w... Read Full Story

An under-performing site has serious consequences to revenue – online and across channels. Today’s shoppers have high expectations when it comes to buying online. Websites which take too long to load can result in negative brand perception, diminished goodwill and a significant loss in overall sales. In our recent webinar Every Second Counts: How Website Performance Impacts Shopper Behavior, we explored the findings of a new study by Forrester Research on behalf of Akamai which has iden... Read Full Story

One of the testing ideas covered in the webinar Best Ecommerce Tests — Case Studies & Practical Advice to Raise Conversions Before the Holidays is grid view vs. list view in search results. We know from eye-tracking and search engine behavior studies that, when presented with a list of search results, people often click the first result – paying attention to the top 3 or so. Rarely do folks click to the next page (past the 10th result). Online stores may present search results in ... Read Full Story

Site Performance: The Need for Speed In a 2006 study on site abandonment (.pdf) conducted by Jupiter Research on behalf of Akamai, 28% of online shoppers claimed they would not wait longer than 4 seconds for a page to load before leaving a site. This equated to 33% of broadband customers and 19% of dialup. Though broadband customers had higher expectations for page load speed, even 45% of dialup users were unwilling to wait more than 6 seconds for a page to load. Online power shoppers who spe... Read Full Story

My apologies to all our Get Elastic readers, I got a little mixed up about our upcoming webinar this week on site performance Every Second Counts: How Website Performance Impacts Shopper Behavior with Margaret Rivera of Akamai. I had the date correct as November 4, but posted this morning that the webinar would happen tomorrow (Tuesday) when it will in fact happen on Wednesday, 9am PST / 12pm EST. The second correction is regarding the free copy of the research, which has not been confirmed.... Read Full Story

If you’re new here, welcome to Get Elastic. Bloggers Digest is our monthly ritual that highlight posts from other blogs that are of value and interest to online retailers and Internet marketers. Miss this month’s webinars? Catch the on-demand replays: Ecommerce best practices for the Telco industry Best Ecommerce Tests — Case Studies & Practical Advice to Raise Conversions Before the Holidays If you’ve just discovered Get Elastic in the last year, check out our Halloween fu... Read Full Story