It probably should not be … but sometimes you just can’t second guess what people are going to be looking for. This is just a quick tip, or mention. When you are going through your logs, and stats, keep an eye on what people are seaching for, and what they find you buy. In particular, if your stats show it, look at keywords and phrases that you rank beyond page one for. Are these important keywords? If so, you need to optimize some page of your site for them. It’s a very int... Read Full Story

This tip is taken directly from my SEO Tips Newsletter. You can subscribe here. The links pointing in to your site, for the most part, are all very important. One link pointing to your site from a very well established, important, authority site … is worth 100 other basic links. When you are looking for links try hard to find sites that are super super relevant to you, and are important authority type of sites. These sites are also sometimes referred to as trusted sites. They are not ea... Read Full Story

Over the years linking has undergone a gazillion changes. I can hardly recognize it anymore, from what it was. One thing holding true is the anchor text used in the links pointing to your site … as well as those throughout your site. You want to utilize your most important key phrase, or keyword, as anchor text. But don’t jump out the window with this information! Over the years the algorithm has been fine tuned, and believe me, it will continue to be fine tuned. Today, repeating ... Read Full Story

It is a relatively mute subject. You either have the time to SEO your own site, or you don’t. Most business people I have had the opportunity to work with over the years all have the same mindset which is to let a professional do the work to their website. They will run their business. Not everyone has the time to take on extra tasks to market, or create and maintain, they websites. They are busy running their businesses. But this doesn’t pertain to everyone. There are a lot of sm... Read Full Story

Blogging has come a long way over the past few years. We have seen it rise from nothing (or more appropriately, pieces of many different online communication methods) to arguably the most used facet of online communications. How does a blog help your site? Google loves blogs and this is something that every successful blogger knows. I can’t explain why, other than the algorithm lends importance to blogs, a blog listing often makes it to the SERPs quicker than a similar web page will. W... Read Full Story

Social Networking, Social Media Marketing, by any other name … it is all the same. Today, as with any other day on the internet … things have changed. Today we are finding that social networking is one of the more important parts of SEO and for a very basic reason … it works. Well, actually, probably, a few reasons … but two stand out. One, Google likes social media sites as much as they like blogs. This is important. Second, postings add inbound links to your site. Th... Read Full Story

It came to my attention recently that some of my newer clients had no idea of where they stood in the SERPs for their site. They had no analytics software on their sites. All they ever did was type their keywords into Google and then go through the SERPs, page by page, until they found their listing. Times consuming … yes, effective … not really. Having analytics on your site let’s you see where you stand in the big picture. You’ll see traffic statistics, in many cases... Read Full Story

In talking with other business people who are running online stores, or other types of sites with the end result to make money I inevitably get asked how they can learn what to do themselves. This is what put me onto SEO training in the first place. Well, of course my course … LOL … don’t you love the English language! … will teach you what you need to know to do this job yourself. Another good thing to do is subscribe to the SEO Tips newsletter. You can easily do that... Read Full Story

In talking with other business people who are running online stores, or other types of sites with the end result to make money I inevitably get asked how they can learn what to do themselves. This is what put me onto SEO training in the first place. Well, of course my course … LOL … don’t you love the English language! … will teach you what you need to know to do this job yourself. Another good thing to do is subscribe to the SEO Tips newsletter. You can easily do that... Read Full Story

You mean … on an island offshore? At the beach? I don’t get it?!? Actually, I do, and the phrase is referring to SEO firms located in a different country, and time zone. I haven’t been too active here on my own blog, just can’t seem to find the time, but I’m looking to spend more time here and trying to rearrange my schedule to allow it. I saw a posting that it was better to hire XYZ SEO Co., from India, than it was to hire an American SEO firm. The argument was ... Read Full Story