Website of the Week
Published: October 6, 2008 at 10:39 PM GMT
Last Updated: October 6, 2008 at 10:39 PM GMT
By Cory Treffiletti
"It was the best of times, it was the worst of times; it was the age of wisdom, it was the age of foolishness; it was the epoch of belief, it was the epoch of incredulity; it was the season of Light, it was the season of Darkness; it was the spring of hope, it was the winter of despair; we had everything before us, we had nothing... Read Full Story
Published: October 3, 2008 at 07:00 AM GMT
Last Updated: October 3, 2008 at 07:00 AM GMT
By Shelly Palmer
Here’s a knee-slapper: “What did Comcast just say to its broadband customers?” Answer: “250GB of data per month ought to be enough bandwidth for anyone!” Get it? Sorry, it’s an inside joke.
In response to getting busted by the FCC for illegally throttling consumer Internet traffic, Comcast put a 250GB per billing cycle cap on consumer bandwidth. What... Read Full Story
Reconnecting with Customers
Published: October 1, 2008 at 10:57 AM GMT
Last Updated: September 30, 2008 at 10:57 AM GMT
By Jack Myers
This Classic Jack commentary is excerpted from Jack Myers’ 1998 book: Reconnecting with Customers: Building Brands and Profits in The Relationship Age.® It’s especially relevant in these times of economic turmoil.
In times of great change and upheaval, marketers will reconnect to the core purpose of their advertising spending... Read Full Story
Online Advertising
Published: September 30, 2008 at 03:57 AM GMT
Last Updated: September 29, 2008 at 03:57 AM GMT
By Jack Myers
The growth of ad network monetization for many media content owners – whether they be online or offline – revolves around a core issue: does the ad network aggregate an audience that represents a community of common interest? Is there a clear connective tissue that brings the audience under a single content-based umbrella?
The death... Read Full Story
Published: September 29, 2008 at 05:50 AM GMT
Last Updated: September 29, 2008 at 05:50 AM GMT
By Jack Myers
As the advertising economy softens heading into the holiday season, and as 2009 forecasts look increasingly bleak, the broadcast and cable networks are looking smart for having sold a higher percentage of their inventory for the 2008/2009 Upfront season. The five broadcast networks sold an estimated four to six percent more commercial inventory in... Read Full Story
60th PRIMETIME EMMY AWARDS - THEATRE - Primetime Emmys in 29 categories were presented before a black-tie audience and televised from the NOKIA Theatre L.A. LIVE, on SUNDAY, SEPTEMBER 21 on the ABC Television Network. HEIDI KLUM, TOM BERGERON
Published: September 26, 2008 at 07:35 PM GMT
Last Updated: September 26, 2008 at 07:35 PM GMT
By Shelly Palmer
Read Ed Martin's commentary, Emmy's Ultimate Embarrassment at www.JackMyers.com
The Hollywood Reporter asks... Read Full Story
Reconnecting with Customers
Published: September 24, 2008 at 12:31 AM GMT
Last Updated: September 24, 2008 at 12:31 AM GMT
By Jack Myers
This Classic Jack commentary is excerpted from Jack Myers' 1998 book: Reconnecting with Customers: Building Brands and Profits in The Relationship Age.®
There is no better industry than television to understand the realities and nature of change. Television is the medium that imported a view of world capitalism behind the... Read Full Story
Reconnecting with Customers
Published: September 24, 2008 at 06:12 AM GMT
Last Updated: September 24, 2008 at 06:12 AM GMT
By Jack Myers
This Classic Jack commentary is excerpted from Jack Myers' 1998 book: Reconnecting with Customers: Building Brands and Profits in The Relationship Age.®
There is no better industry than television to understand the realities and nature of change. Television is the medium that imported a view of world capitalism behind the... Read Full Story