JohnScottDixon

While the art of structural SEO (Search Engine Optimization) is always changing, my clients usually get some benefit from well-written META Description Tags. This is a quick post to provide guidance for writing decent descriptions. The META Description Tags generally follow these formulas: [Company Name] provides [keyword 1], [keyword 2], and [keyword 3]. [Company Name] provides [keyword 1 - where keyword 1 is more of a category, and the other keywords are items within the category... Read Full Story

If you've started using Google Spreadsheets as an alternative to the Non-Free Microsoft Excel, congratulations. The real benefit of cloud-based computing is that you never again have to ask where's the latest version of that spreadsheet! The bummer can be those nice little enterprise level tools like "pivot tables", "conditional formatting", "eliminate duplicates", etc. For today, I thought I'd help you learn how to remove duplicates from a Google spreadsheet. What you must do first is... Read Full Story

This week, I'm taking a break from the Marketing on the Run: PPC Advertising series. I share two Firefox Add-ons that can improve your life! One is Xmarks, the other is Blank Canvas Gmail Signatures. Enjoy! Here's the video: Read Full Story

This week I took a break from driving while talking marketing - please forgive! Anyway the topic is understanding how you can have an impact in each of the three components of PPC advertising: Impressions, Clicks and Conversions. The "Gift" strategy is outlined in the video. There are lots of variables, but I try to break it down to the really big, simple things. Remember, we're building toward more complex strategies. This is another foundational episode. To understand the variables at play... Read Full Story

This episode discusses picking the right keywords and organizing them into Ad Groups. This is really the first step in creating effective Pay Per Click campaigns. There is also some discussion on selecting keywords for search engine optimization. Read Full Story

If you do nothing else to improve your PPC Management (meaning increase conversions at a lower cost per conversion), you must always run two Ads per Ad Group. This gives you the ability to compare and replace the poor performing Ad, leading you down a path toward conversion-optimized advertising. That's what I talk about in this episode (under 3 minutes). Have a wonderful holiday season! Read Full Story

This is the introductory video for a new series on Pay Per Click Advertising. I discuss the cardinal rule of online advertising success and provide five (5) techniques for creating Ad variations. Keep in mind, this is just one of several methods to increase Web traffic . Read Full Story

Close Internet Marketing by 0 people | Log in to rate Not ranked yet Stumbleupon Facebook MySpace Twitter Digg Delicious RSS Email Internet Marketing Fundamentals At Aidan Taylor, we've been creating and executing Strategic Internet Marketing since 1994. The key to our success has been our scientific approach to Internet marketing optimization, including Conversion Optimization, A/B Split Testing, AdWords Management... Read Full Story

It's a small thing, but they're actively asking for an email address. Sure - they should have been doing this 10 years ago. But hey, this is positive, forward movement. Here's the form available at the front counter of any Boston Market: This type of lead capture should be happening at every restaurant! And, they should be charting what we order. If we eat there, they should give our finished plate a score - as in "loved it" (nothing left) or "hated it" (hardly touched it). Then, they could... Read Full Story

This evening, I was forced to buy a new pair of Tennis shoes (actually for playing Tennis). I had about 30 minutes before my date with a ball machine, so I stopped at the Tennis pro shop. I found myself attracted to the New Adidas Barricade V shoes. The salesperson was atypically knowledgeable and went on to tell me about a 6-month warranty on the outer sole. Apparently, Adidas has added a new compound to the sole that makes it extremely long-lasting. They call it AdiWear 6. The shoes felt... Read Full Story