MichelleWaters

Posted by Michelle · 1 Comment   Take a look at the leaders in your industry. How many of them are earning significantly more than you are? For example, if you’re a blog post writer earning $5 per article, you might find writers you respect who are earning $30 per article. How do they do it? Simple. They have increased their perceived value. Their clients believe they are worth the extra money. You can increase your perceived value , too. Make sure you are doing top notch work... Read Full Story

Remember the last time you went to the gas station expecting to pay a certain amount — and discovered the station had raised their prices 10 cents in the past day? After you got over the initial shock, you might have even been angry that the prices had skyrocketed in such a short time. Avoid making your clients feel the same way. Read Full Story

Quadruple all your prices and tell your clients to like it or lump it! No, that’s probably not the best way to roll out your price changing scheme… But I’m sure it’s a great way to make sure you lose all your clients! We’ll talk more later this week about how to share your new pricing strategy with your clients. Read Full Story

Posted by Michelle · Leave a Comment   I’ve been in business since 2002 and one of the most common complaints I’ve heard from my online business clients is that they aren’t earning enough money. In most cases, the business owner had plenty of clients — and typically more work than she could hope to complete while managing a family as well. The problem? When my clients would figure out how much  money they were making per hour, the resulting number would often be in the single digits... Read Full Story

Posted by Michelle Leave a Comment   We left off yesterday with a list of steps you must take in order to develop an effective pricing strategy for your small business. Today, we’re going to take a look at the first step: Evaluating your current pricing structure. Some people start their price re-evaluation efforts by looking at the competition and then trying to match or beat their prices. I suggest though that you’re ignoring the biggest problem you have when you employ that technique... Read Full Story

Posted by Michelle Leave a Comment   I know. We’re still struggling with a depressed economy, high unemployment and increasing prices for necessities. It doesn’t seem like a really good time to talk about how to raise the prices we charge our clients, many of whom are struggling just like we are. That said, it’s a fact of life that in order to survive, small business owners must often raise, their prices. How The Big Guys Raise Their Prices Corporations simply raise the price and... Read Full Story

Posted by Michelle Leave a Comment   If you’ve been in business for very long, you’ve probably received one of those opportunities that you can’t resist. But maybe you should… I’m not talking about offers to send money to Nigeria and get millions back. Ha! I’m not talking about the latest, greatest software that’s going to allow you to sit on a beach while your business runs itself. As if! And I’m not talking about some super-secret program that’s going to make money spit out of... Read Full Story

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There’s a general cycle to internet business, a series of phases. The first phase is generally to drive traffic, increase awareness and build your subscriber or opt-in list. The second phase is to motivate subscribers to become customers. This is generally accomplished by offering entry level products like low cost reports and ebooks. Read Full Story