Sunny Bonnell is a branding expert who encourages brands to challenge what is accepted and nurture what is possible. She believes that in order to change the world, you must first stand for something greater than yourself. She does this by inspiring people to use passion as their vehicle for success. Sunny's focus is to help companies commit to something greater and identify why they are making certain choices within their company.
What I'm Reading
See Jane Lead by Lois P. Frankel and Made to Stick by Chip & Dan Heath
Lately I've been seeing a lot of shoes on the road. Not pairs, but rather one shoe. I'm not sure if it's because I noticed one and now I'm seeing them everywhere, but I've seen like 12 random shoes in the last three weeks with no match anywhere in sight and the more of them I see, the more I felt the 1 random shoe phenomenon deserved a post. Besides, no one ever talks about this do they? Where do these shoe (s) come from? and how do these shoe owners end up losing just one? furthermore... Read Full Story
Our good buddy and interactive designer Nate (holla!), sent me this ridiculously funny video. How many times as designers do we have a client who says "Can you please make my logo bigger?" I've had that request asked of me 129,907 times to be exact. There's just some stereotypes we can't shake. This is certainly one of them. For all you clients out there, sometimes bigger does not mean better. Watch and laugh. Read Full Story
"Everything I've ever done was out of fear of being mediocre." - Chet Atkins I found this wonderful quote while perusing the web at 8 am this Saturday morning. I am somewhat of an insomniac and have trouble sleeping at times. Perhaps it's who I've become that keeps my mind churning towards greatness, but I find that writing helps me smooth out the jitters. Anyway, I woke up this morning thinking about success. What is it? How do I know if I've achieved it? What do you do with it once... Read Full Story
Well folks, it's been awhile since either of us posted, but we've had good reason(s). The last few weeks have been rather intense with a flurry of new clients and great projects that have miraculously fallen into our laps. Trust me, as busy as we are - we ain't complainin', but it has kept us from blogging as much. So, I thought I would share what your friends at Motto have been up to. 1 week ago, we were approached by one of our wonderful clients with a brilliant idea. After a 20 minute... Read Full Story
Last week I got an email promotion from Kenneth Cole. Subject line - "Think you're different? Think again." I love receiving their emails - they make me think. They say all the things that are already on my mind. I loaded the image. A black box appeared. "We all have a role in life, but only a few people dare to rewrite the script," it said. Then I clicked to watch Matisyahu's story. I'm directed to a YouTube video of a Hasidic Jewish man chanting - then beat boxing. It was unexpected... Read Full Story
The Olympics provide a platform for advertisers to show their true colors - their core values, a sense of pride, the American Dream - all to get people to think and act. The General Motors ad that has been airing during the Olympics taps into emotional messaging that makes people feel warm and fuzzy inside instead of trying to sell cars that no one’s buying today. It's the perfect example of a company choosing to actually say something meaningful, rather than sell something in... Read Full Story
Recently, some of the world's best-known companies have revamped their images through a radical redesign of their product packaging. Rembrandt Toothpaste is one of them. They've stripped away all the layers of crappy design that used to haunt the packaging to introduce new messaging and design that is clean, stylish, modern, and beautiful. Who knew that brushing your teeth could be such a brilliant mouth experience? Rembrandt did. They celebrate the mouth. It's more than having a... Read Full Story
What does it mean to live from your core? And what the hell does it have to do with building your brand? For brands, living from the core is essential. It's about knowing who you are what you do and telling people about it without deception or apology. It's about passion and drive and doing what it is you were born to do. Not just doing something for the hell of it, but doing it for a purpose. Because you have a cause. Because you want to change the world. Because you want to be part of... Read Full Story
