This week at a Fashion West Event, I participated on a panel alongside Liz Gaige of Market Navigators and Barbara Breuner of Blue Citrus Design.  We had assembled in order to provide our different perspectives on marketing and to answer questions from the audience. During the intro Liz reminded us of the core considerations you should take into account when taking your product or service to market: the 4 P’s: Product, Price, Promotion and Placement. Products are the products or service ... Read Full Story

This most excellent article landed in my inbox today in the form of Seascape Web Design’s monthly newsletter.   The article gives you 7 common sense tips that will help you get more out of your newsletter campaigns.  These considerations are very valuable when putting together an effective e newsletter campaign and, even better: they are tried and tested.  Thanks for sharing Katy! 7 Tips for Writing More Effective Newsletters It’s very important to keep in constant contact with ... Read Full Story

Its been ages since we had a Friday Funny especially a Being Five one from George Sfarnas.  I thought this one quite apt. Read Full Story

As your site gets established and gains attention, the inevitable link request emails will begin to appear.   Here’s Jose Uzcategui’s blog post following one such email he received  recently: Today I received a letter requesting a link from my blog. Because I’m a relatively small player, I though some of you might be interested in [...] Read Full Story

I recently received another Facebook wall post, claiming to be from Mark Zukkerberg, regarding the over population of Facebook. I thought I would forward bring it to your attention.  Its yet another hoax. This is not the first go around for these spammers.  This time around they have corrected the grammatical errors and spelling mistakes and have taken out the request for donations so it is actually less laughable and looks more realistic.  Don’t be duped by it - Facebook has other ways... Read Full Story

I am partipating in A Red Bench’s telesummitt today and the topic is blogging so to celebrate, here are some do’s and don’t corporations should take into account when blogging. 1. Keep entries to one page or less - a blog entry should be short and to the point - people don’t like to scroll endlessly. 2. Blogs are intended as on-line logs or journals and are more informal than other marketing mediums so write accordingly. 3. Use simple terms - don’t include jargon or ab... Read Full Story

1. Define Your Twitter Strategy Don’t venture into Twitter for the sake of it. Like any marketing activity, decide what you want to get out of it and be consistent. Twitter is a great tool to make instant and powerful connections, but offers endless opportunities for distraction. Don’t fall foul of those distractions - decide on your strategy and stick to it. The old faithful “Who, What, Why, When, How” can always be counted on to keep you straight. 2. Employ Tools to ... Read Full Story

Next week I have the honor of being part of the Red Bench Teleseminar where I will be talking on Thursday about the importance of blogging for business. I thought therefore that this would be a great opportunity to highlight why blogging is, in my opinion, still the best tool in your social mediua marketing arsenal. Blogging is the top social media marketing tool when it comes to reaching your audience online. Granted, Twitter is a close second but blogging remains top for many reasons. Her... Read Full Story

A while back we checkout the Spacelocker an online “meeting place”.  Its our job here at Out-Smarts to keep a head of new technologies and check new tools out however whimsical they are. Today Spacelocker or someone pretending to be Spacelocker spammed us and our contacts.  Our gmail was hacked and those in our address book got an email inviting them to join Spacelocker.  I want to make it very clear that we did not send out invites to anyone and on the contrary we discourage you ... Read Full Story

Have you ever had a marketing, branding or web strategy question but were afraid to ask? We’ll be hosting our next “Ask the Experts” panel on June 3rd at the YWCA on Beatty Street, where you can come along and ask anything you want - yes absolutely anything! * Liz Gaige from Market Navigators will address marketing inquiries * Christine Rondeau from Bluelime Media will be discussing web design and development * Ryan Thompson from Twin Fish Creative will provide answers about branding * I’ll ... Read Full Story