Landing pages are the pages on your site where you want users to go after clicking an ad or a search result link. If you’re running any sort of online effort, you should at least have identified a landing page and its purpose.
Landing pages are a critical part of your site because it’s the place where you’re supposed to close the deal – have a user make a download, provide you with an email, make a purchase, or service the reason your business exists online.
While every landing page depends o... Read Full Story
I recently had the opportunity to attend a leadership round table headed up by Judy Bishop of Bishop and Associates. Judy has been a key player on the Vancouver business scene for 20 years and her discussion surrounded building your personal brand.
During the conversation Judy pointed out that “branding” is not a term that should be used in a business context and that it in fact should only relate to cattle or livestock. Its an interesting point and got me thinking about the pr... Read Full Story
I recently had the opportunity to attend a leadership round table headed up by Judy Bishop of Bishop and Associates. Judy has been a key player on the Vancouver business scene for 20 years and her discussion surrounded building your personal brand.
During the conversation Judy pointed out that “branding” is not a term that should be used in a business context and that it in fact should only relate to cattle or livestock. Its an interesting point and got me thinking about the pr... Read Full Story
I am excited about Entrepreneurial Woman an online magazine for and about women entrepreneurs in Canada. It launched this week and already contains a wealth of information aimed squarely at aiding and inspiring women entrepreneurs.
Cathy Waters, co-owner of Entrepreneurial Woman, explains that the goal of the magazine is to help women at all stages of their entrepreneurial journey, whether they thinking about starting a business or are already running one, or are retiring from a career job ... Read Full Story
I am excited about Entrepreneurial Woman an online magazine for and about women entrepreneurs in Canada. It launched this week and already contains a wealth of information aimed squarely at aiding and inspiring women entrepreneurs.
Cathy Waters, co-owner of Entrepreneurial Woman, explains that the goal of the magazine is to help women at all stages of their entrepreneurial journey, whether they thinking about starting a business or are already running one, or are retiring from a career job ... Read Full Story
This year’s State of the Blogosphere report by Technorati took a different format from previous years which is why it has taken me a while to post about it.
In the report there are a number of very valuable interviews with industry leaders (like Seth Godin) that you should check out in addition to the findings of the Technorati research contained in the report. However some of the gems of information I expected based on past years reports was buried in the new format or not apparent a... Read Full Story
This year’s State of the Blogosphere report by Technorati took a different format from previous years which is why it has taken me a while to post about it.
In the report there are a number of very valuable interviews with industry leaders (like Seth Godin) that you should check out in addition to the findings of the Technorati research contained in the report. However some of the gems of information I expected based on past years reports was buried in the new format or not apparent a... Read Full Story
It is almost Halloween and the sheer anticipation of dressing up and collecting candy is enough to keep us good and cheerful for the whole of October. Enjoy our new media reasons to be cheerful for the month and Happy Halloween to you all!
And thanks to Stuck In the Metal’s Photostream on Flickr for the great pic!
WeWe Monitor – is not what you might think but actually a tool to measure how customer centric your website it (so no visits to the loo required!).
Google Wave – ... Read Full Story
It is almost Halloween and the sheer anticipation of dressing up and collecting candy is enough to keep us good and cheerful for the whole of October. Enjoy our new media reasons to be cheerful for the month and Happy Halloween to you all!
And thanks to Stuck In the Metal’s Photostream on Flickr for the great pic!
WeWe Monitor – is not what you might think but actually a tool to measure how customer centric your website it (so no visits to the loo required!).
Google Wave – ... Read Full Story
This post is in follow up to our post last week about the risks of social media, this time we are looking at how to avoid them.
1. Litigation – to avoid the threat of litigation put HR processes in place so that your staff knows what can be said and what can’t. Never spout off in social media in the heat of the moment and always stop to ask if what you are posting is professional, fair and representative of your brand.
2. Brand Killer – Avoid diluting your brand by using th... Read Full Story
