There have been a slew of changes to Facebook recently and there are more coming. I wanted to document the most notable of them from a business use perspective.
Competitions
The first is the new rules regarding competitions. Earlier this month Facebook announced that you could no longer run any kind of competition on Facebook without getting prior consent from the company to do so (and good luck trying to get that). For more on that check out Mari Smith’s post – thanks Mari! ... Read Full Story
If you subscribe to Wired Magazine you may have noticed what they are hailing as the future of advertising – and they could be right (again). A number of adverts contained in the publication are smart phone enabled using an application called Kooaba. Once you’ve installed the Kooaba application on your smart phone you can take a photo of the ad, launch the app and it takes you to a specific landing page online.
The app is quick and easy to install but I did have to take 2 photo... Read Full Story
Understanding the traffic visiting your site is a key metric, not just in terms of your Internet marketing efforts but also for building a effective social media campaigns. Too many clients come to me wanting to bring more business through the website but without knowing anything about the traffic they are currently getting.
Do you know how many visitors your site gets as a result of your Facebook or Twitter presence? Which blog posts or comments drive the most traffic to your site? How m... Read Full Story
Landing pages are the pages on your site where you want users to go after clicking an ad or a search result link. If you’re running any sort of online effort, you should at least have identified a landing page and its purpose.
Landing pages are a critical part of your site because it’s the place where you’re supposed to close the deal – have a user make a download, provide you with an email, make a purchase, or service the reason your business exists online.
While every landing page depends o... Read Full Story
I recently had the opportunity to attend a leadership round table headed up by Judy Bishop of Bishop and Associates. Judy has been a key player on the Vancouver business scene for 20 years and her discussion surrounded building your personal brand.
During the conversation Judy pointed out that “branding” is not a term that should be used in a business context and that it in fact should only relate to cattle or livestock. Its an interesting point and got me thinking about the pr... Read Full Story
I recently had the opportunity to attend a leadership round table headed up by Judy Bishop of Bishop and Associates. Judy has been a key player on the Vancouver business scene for 20 years and her discussion surrounded building your personal brand.
During the conversation Judy pointed out that “branding” is not a term that should be used in a business context and that it in fact should only relate to cattle or livestock. Its an interesting point and got me thinking about the pr... Read Full Story
I am excited about Entrepreneurial Woman an online magazine for and about women entrepreneurs in Canada. It launched this week and already contains a wealth of information aimed squarely at aiding and inspiring women entrepreneurs.
Cathy Waters, co-owner of Entrepreneurial Woman, explains that the goal of the magazine is to help women at all stages of their entrepreneurial journey, whether they thinking about starting a business or are already running one, or are retiring from a career job ... Read Full Story
I am excited about Entrepreneurial Woman an online magazine for and about women entrepreneurs in Canada. It launched this week and already contains a wealth of information aimed squarely at aiding and inspiring women entrepreneurs.
Cathy Waters, co-owner of Entrepreneurial Woman, explains that the goal of the magazine is to help women at all stages of their entrepreneurial journey, whether they thinking about starting a business or are already running one, or are retiring from a career job ... Read Full Story
This year’s State of the Blogosphere report by Technorati took a different format from previous years which is why it has taken me a while to post about it.
In the report there are a number of very valuable interviews with industry leaders (like Seth Godin) that you should check out in addition to the findings of the Technorati research contained in the report. However some of the gems of information I expected based on past years reports was buried in the new format or not apparent a... Read Full Story
