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By Eric Smalley Michael Seelhof, SDM '12 Photo by Kathy Tarantola Photography You'd think that merging two investment banks at the height of a global financial meltdown would be enough complexity for one lifetime. But the experience left Michael Seelhof, SDM '12, wanting more. The German banker has come to MIT's System Design and Management (SDM) program to develop a theoretical understanding of his hard-won experience and take complexity management to the next level. "It... Read Full Story

By Eric Smalley Jake Whitcomb Photo by Kathy Tarantola Photography Early in life, Jake Whitcomb, SDM '12, was a world-class competitive cross-country skier. Several years spent training in Norway exposed the American to a more sustainable society. "What I found was a country that was living in a more sophisticated, more technologically advanced way, and with a lot of community attributes—and they're doing it using half the energy [compared to the United States]," said Whitcomb... Read Full Story

by Dave Maloney Your web page title is one of the most crucial pieces of your SEO puzzle: It is the first thing that is displayed in search results telling the world (human searchers and search engines) what your page is about, and serves as the "Inbound Link" to your page. With that much accountability falling on your page titles, they should be thought about pretty carefully! Things to Avoid When Creating a Page Title Not Having One! If you don't add a page title, your webpage... Read Full Story

Ming Fai Wong Photo by Kathy Tarantola Photograph y By Eric Smalley It's easy to joke about the complexity of government bureaucracies, but the task of reengineering and streamlining the information technology (IT) systems throughout a national government is a serious challenge that calls for systems thinking. Ming Fai Wong, SDM '12, chose MIT's System Design and Management (SDM) program in part to better prepare himself for just that task when he returns to Singapore. "SDM's... Read Full Story

Promethean Power , co-founded by SDM alumnus Sorin Grama and Sam White, is now featured on Launch.org 's website at http://www.launch.org/forum/10/energy/innovators/32/promethean-power-systems/profile . LAUNCH was founded by NASA, USAID, the Department of State, and NIKE, who joined together to form the global initiative in an effort to identify, showcase, and support innovative approaches to sustainability challenges. The System Design and Management Program at MIT is for engineers who... Read Full Story

Google's latest change could hurt your page rankings if a lot of your content is below the fold! by Dave Maloney On their neverending mission to make our online experience more productive by providing the most helpful search results, Google recently announced an update to their algorithm that targets your page layouts . While Google Preview helps users scan a search result to pinpoint exactly where the relevant text is on that page, what they're looking for may still be difficult to find on... Read Full Story

by Dave Maloney Hubspot just announced that they will be updating their security/privacy settings starting on Monday, January 23, 2012, which will require HTTPS for all interaction within HubSpot's software. Don't worry, it's not a bad thing (like the all new and "improved" Keyword Grader), but if you've created and bookmarked a link to your HubSpot login, you may have to update it. If you use a link to get to your HubSpot login and it no longer works, you'll just have to make a quick... Read Full Story

by Dave Maloney The first thing a lot of us think about in regards to inbound marketing is SEO, and how much traffic your site is getting. But getting them there is only half the fun! Now that you've got visitors to your site, what do you have for them once they're there? They came looking for something that you have (if you've done some SEO successfully), but what do you have to offer them that will make your company stand out from your competitors? If you want to generate leads, you need to... Read Full Story

by Dave Maloney Did you make any inbound marketing resolutions to help your business this year? Now that the ball has dropped and New Year's Eve is over, it's time make all those life-changing "gonna-dos" happen...or not. We're back to work and reality, and the feeling that your list seems a little too ambitious starts to kick in: "Tackling our inbound marketing is a huge job; maybe we'll have more time, funds, personnel, etc, next year..." Before you file your resolutions away for another... Read Full Story

By Eric Smalley Maria Yang Much of the design and development of products focuses on engineering. But Assistant Professor Maria Yang believes that to get the most out of the product design process, it pays to linger over pencil and paper right at the beginning. Research led by Yang shows that the design sketches generated during the earliest part of the design cycle can have a big impact on outcome. Yang, who teaches courses in MIT's System Design and Management (SDM... Read Full Story