So, Paul Easton is a very smart SEO, who lives in New Zealand. I met Paul a couple of years ago at a JV Alert Live event, and interviewed him for my teleseminar series. And, I’m on his list. He sends really cool shit and lots of great information. He handles a list as it’s [...] Read Full Story

Image by DavidErickson via Flickr As online marketers, the most important job we have is building our lists. To do that, the generally accepted tool is the squeeze page, which is nothing more than a headline, a few benefit-laden bullet points, and an optin box. Some squeeze pages might be fancier (as Frank Kern would say), [...] Read Full Story

Anyone in search has heard about Google’s new technology that is supposed to put Google’s indexing into hyperdrive. It’s like taking Google to Starbucks for a double espresso, and it will make this very fast search engine even faster. Who wants to complain about that? Well… you might, depending on how quickly your pages load. If you [...] Read Full Story

As an Internet marketer, you either have to learn to write good copy or you have to hire someone to do it for you.  Tellman and Jodi used to write all the copy for everything we did at Overcome Everything, until Tellman hired Josh Burns. Josh has only been working for the company a little [...] Read Full Story

A couple of months ago, Google created a new feature for it’s toolbar called “Sidewiki.” This allows your site users, who may or may not be customers, to create helpful information or insights in connection with individual search results. It also allows people to share these comments on Blogger, Facebook, Twitter, and your Google profile [...] Read Full Story

This is a test. Seriously. I juts added ScribeFire Blog Editor to Firefox. I’ve been hesitating doing this because I’m right at home with my blog. I use Fast Dial as my homepage, so it’s really easy to get to. One click on my Fast Dial page or one click in my lower toolbar… [...] Read Full Story

Want to know what pisses spiders off? When they come to a website and see the same danged title and description for every page in it. Not every page on your site is identical (if it is, you’re really in trouble because having duplicate content on your own site will make it drop like a [...] Read Full Story

Linking isn’t dead, though some think it’s not as important as it once was. Not true! Search engines consider that links pointing back to your website from other sites are “votes” for your site. They’re links from new content you’re putting out on the Web, they’re links coming from quality directories, and they’re links coming [...] Read Full Story

I try to read a lot about this business from copywriting to SEO to whatever I can get my hands on. If you’re not doing that, you really should be, and I can steer you to one publication that I look for in my mailbox each and every month: Website Magazine. The tone is serious business, and I wouldn’t say that it’s a magazine for newbies. If you aren’t really attuned to Internet marketing just yet, it probably won’t help you… yet. But it will. If you’re... Read Full Story

Oh, you’ve seen the sites. “Just $49 and we’ll submit your site to a gazillion search engines! It’s great for SEO! It’s amazing! Give us your money!” PFFFTTT!!! This is just one of those bullshit services that newbies fall for. Here’s the deal… DO NOT pay anyone for search engine listings. The robots will find you, even if you have no keywords in your title, even if you have a crappy description, even if you’ve only been online for a week... Read Full Story